Black Friday blowout: Consumers are getting ready to return to stores

Email teams should gear up for Black Friday and Cyber Monday. Their customers are certainly doing so — especially the younger ones. And they want deals, according to shopping resource BlackFriday.com. Of the consumers polled, 44% will shop in-store for at least some Black Friday deals, assuming the store is open. But 22% will not shop in-store. And 33% will do so only for deals/doorbusters that are unavailable or sold out online