Study: Gen Z’s favorite brands are …

Tech brands take the top spots with Gen Z. YouTube, Google and Netflix took the top three spots in a ranking of the 40 favorite brands of Gen Z’s by decision intelligence company Morning Consult. Amazon and M&M round out the top five. Two retailers also scored well, with Walmart at No. 5, followed by Target, No. 6, with each hovering around 80% favorability.