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RAB Research Archive

Study: Retailers can convert holiday sales with these incentives ...



Certain retailer offerings can motivate holiday shoppers to make purchases. According to new quarterly data from on-demand fulfillment platform Ware2Go, a UPS company, 56% of surveyed consumers are buying most of their holiday gifts in December, with more than 8 in 10 intending to buy at least some gifts at the last minute.

Source: HBS Dealer



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