Local media buyers who buy broadcast TV want to make the most media cuts — on TV
More local media-buying executives — who buy broadcast TV — are looking to make cutbacks on TV advertising in the upcoming year, according to Borrell Associates. Nearly 18% of local media buyers say they anticipate cutting back on legacy TV. Newspapers are next with 17%, while magazine media buying comes in at 15% and radio at 14%.
Source: MediaPost
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