90% of Gen Z Dry January participants are leaning on other drinks and substances to fill the void

A third of the way into Dry January, you can imagine most participants have either settled into a routine for the month or given up before the stretch run. CivicScience polled U.S. adults last month to gauge general interest in Dry January this year, and it looked to be good news for nonalcoholic beer brands. But what else are alcohol abstainers turning to this month?