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RAB Research Archive

Consumers are cool on electric vehicle purchases



Shopper consideration is rising for battery-electric vehicles, but it still lags behind manufacturers' expectations. Deloitte consumer research shows it's questionable whether consideration is growing high or fast enough to support automakers' goals, including that more than half of new vehicles sold in the U.S. by 2030 are BEVs.

Source: WardsAuto



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