Radio engages multicultural listeners — check out these Did You Know? presentations

Census data shows that the multicultural population continues to grow and is quickly becoming the majority. The great news is radio reaches all! Yielding an incredible buying power, local businesses can increase their sales by using radio to reach these diverse consumers. Use these presentations to educate and inform your clients and prospects of the nuances of multicultural consumers and the role that radio plays in their daily lives. Found under Sales Tools > Presentations on RAB.com, see all the latest data on Asians, Hispanics and Blacks.