Radio Works for Cause Marking — now available on demand

"The respect that we do for our communities and brands alike is tremendous and we should not forget that. Radio is still alive and doing good things in our community." Those were the words that were shared by Karen Miller, from Bonneville International during the "Radio Works for Cause Marketing" live presentation. During RAB's most recent live presentation on the "Radio Works For..." series, which focused on cause marketing, Rick Kestenbaum, from AnalyticOwl, and Karen Miller, from Bonneville International, shared actionable insights into the cause marketing category. Here are some of the highlights: