Toy industry U.S. sales grow in early 2025, Circana reports

Circana, LLC announced the U.S. toy retail sales performance results for January through April 2025. Toy industry dollar sales grew by 6% through April, and units sold increased by 3%, versus the same period in 2024. Toys was the fastest growing industry in early 2025 across all industries tracked by Circana, with its growth associated with new Pokémon releases and collectible sports trading cards.