Food and Beverage: Essential Data and Insights

Ipsos reports that food and beverage purchasing decisions are increasingly influenced by health, value and convenience, with consumers seeking products that deliver functional benefits while also fitting tighter budgets. At the same time, shoppers continue to balance wellness goals with indulgence, creating demand for products that offer both enjoyment and perceived health value.

These evolving preferences point to a consumer who is becoming more intentional about food choices, creating momentum for grocery, restaurant, beverage and CPG brands that can align with wellness, affordability and convenience without sacrificing taste or experience.