The Veritonic Audio Logo Index is the only annual ranking of the sonic signatures of top consumer brands. The report analyzes consumer response to audio logos - including how memorable they are, if they’re correctly associated with the brand, emotional resonance, and more.
This year’s Audio Logo Index, our fourth edition, comes at a unique and complex time in history. For those of you reading this long after the initial bout of Covid-19 made social distancing and Zoom parties a staple of modern life, you’ll likely remember how it also sent the marketing world into a bit of a tailspin. While this is of secondary concern next to the more serious impact of the pandemic, the implications for businesses are very real.
From a pure branding perspective, companies are thoroughly reexamining the “right” way to represent themselves, from what they say in an ad, to the tone it should convey, to whether their brand name should even be included in parts of their sonic identity. The more strategic ones are also looking ahead to when things get back to “normal” and how much different their new normal will have to be.
So, while this year’s Audio Logo Index reveals a lot of perennial brand power and some smart modifications in general, it also looks a bit at how some brands adjusted their sonic identities to our current reality.
It’s a further testament to just how important sound is in creating the most powerful connection between consumer and brand - maybe now more than ever.
To learn more about Veritonic Audio Intelligence platform measurement capabilities, visit veritonic.com.