The Key to Auto Advertising: Integration
Recorded live: January 20, 2015
For many auto dealers, their second or third biggest expenditure is their advertising investment. But with more car buyers researching their purchases, automakers are making interactive media a cornerstone of their overall marketing efforts.
Bob Shuman, immediate past chairman of the North American International Auto Show in Detroit, and owner of Shuman Chrysler Dodge Jeep Ram, will give suggestions on how radio salespeople should approach dealers as marketing budgets evolve.
Lisa Phillips, Director of Digital Sales at Connoisseur Media Long Island, will outline integrated campaigns her stations have developed to successfully grow auto dealer business.
Learn what dealers are buying, how radio fits into their plans, and case studies and ideas to keep dealers dollars on your station.
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