Radio Ad Lab

The Radio Ad Lab conducted a series of research projects under the umbrella theme, "Radio and the Consumer's Mind: How Radio Works." The goal was to continue learning both how Radio advertising affects consumers differently and how it works synergistically with other forms of media. The paper, "Radio and the Internet: Powerful Complements for Advertisers," includes an Internet-based experiment conducted by Harris Interactive. This test adds to knowledge from other research to provide an overview of how Radio and the Internet works well together as ad vehicles.