Time Spent with Radio is Time Well Spent

As part of a marketing campaign, SiriusXM sent an email to consumers asking, “Why waste your time with AM/FM Radio?” Negative advertising, selling products or services by putting the competition down, is a marketing strategy that demonstrates a lack of strength in the product or service as a standalone. In the case of SiriusXM, when you look at their most recent earnings report, it’s no wonder their strategy was to go after the undisputed leader in the audio space, AM/FM broadcast radio. The SiriusXM email, naturally, was met with an emotional reaction by radio professionals, but the email contained no rationale for their leading question.
Broadcast radio leads with facts:

Radio, across its platforms, is a go-to source for its great storytelling, the emotional connections it provides, the talent that consumers consider to be their friends and the trusted information and entertainment, whenever and wherever the listener wants and needs it. From rock to religion, from country to hip-hop, in Spanish, English or another language, radio is there offering diversity of content to a diverse listening audience.
No other media option can do all this. No other media offers this to consumers for FREE. The reality is quite simple, time spent with AM/FM radio is time well spent.

In Spanish: El Tiempo con la Radio es tiempo bien invertido.


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