Smart Speakers
Smart speakers are amplifying the audio experience as more Americans are adding them to their households annually.
- Smart speaker awareness and ownership
- 61% of A18+ who own smart speakers at home listen to AM/FM radio.3
- In 2025, 35% of P12+ own one smart speaker.1
- 22% of P12+ have listened to audio through a smart speaker in the last month, while 18% had listened in the last week.1
- As of February 2023, 26% of AM/FM radio streaming is done via a smart speaker.5
- 91% of smart speaker owners reported listening to streaming audio in the past month.9
- 63% of smart speaker owners are listening to audio content more frequently since obtaining their smart speaker.9
- 66% of smart speaker owners obtain news updates at least weekly from their smart speakers.9
- 45% of smart speaker owners listen to more news now that they have a smart speaker.9
- 36% of smart speaker owners obtain news updates exclusively through smart speakers.9
- Smart speaker owners listen to audio for 4 hours and 16 minutes per day.6
- 43% of Millennials own a smart speaker.2
- 34% of Boomers own a smart speaker.2
- Sixty-five percent of smart speaker owners have a household income of $75,000+.3
- Top reasons for getting a smart speaker.4
- Listen to music.
- Ask questions without the need to type.
- Seems like a fun new gadget.
- Top reasons for getting a smart speaker:4
- Amazon Echo: 65%
- Google Home: 24%
- Apple HomePod: 18%
- Google Nest: 17%
- Bose: 14%
- JBL Link Series: 12%
- Increased time with smart speakers4
- Share of time spent listening to audio through a smart speaker among the U.S. population 13+ has grown 400% - from one to five.
- Share of time spent listening to podcasts through a smart speaker has grown 200% - from two to six.
- Reasons for wanting a smart speaker:4
- 49% of people say that smart speakers can entertain their children.4
- 63% of people say that they can discover new songs on it.4
- 47% of people say that they can use it to listen to podcasts on it.4
- 51% of people say that they want to replace an old radio.4
- 53% of people say that they want to control smart home devices.4
- 30% of people say that smart speakers can help an elderly person.4
- 24% of people say that smart speakers can help with a disability.4
- Based on smart speaker owners, the percentage who listen to audio on smart speaker most often:4
- A18-24 - 4%
- A25-34 - 17%
- A35-44 - 18%
- A45-54 - 28%
- A55-64 - 16%
- A65+ - 21%
- Smart speaker owners who are radio listeners have done the following:
- 78% listened to live radio.3
- 66% obtained news updates.3
- 66% made a phone call.3
- 67% played a game.3
- 63% purchased/ordered a product or service.3
- 64% listen to a podcast.3
- 62% obtained information like local information, movie times, recipes, etc.3
- 60% listen to music via a streaming service.3
- 59% have controlled smart home devices.3
- Smart speaker owners who are radio listeners believe that radio:
- Puts them in a good mood - 46%3
- Is pure entertainment - 43%3
- Keeps them informed/up to date - 43%3
- Is a good source of learning - 30%3
- Among smart speaker owners:
- 78% own an Amazon Alexa7
- 30% own a Google Home7
- Share of ad-supported audio time spent on the smart speaker, among persons 18+:6
- AM/FM radio - 48%
- Podcasts - 19%
- Ad-supported Pandora - 13%
- Ad-supported Spotify - 9%
- Ad-supported SiriusXM - 5%
- Ad-supported Amazon Music - 5%
- Time spent listening to the news on smart speaker in a typical week:
- Less than an hour - 22%4
- One hour to less than 3 hours - 44%4
- Three hours or more - 34%4
- Smart speakers' frequency of use in the U.S. in 2023:8
- Daily - 50%
- Monthly - 26%
- Never/Rarely - 24%
Sources: 1) The Infinite Dial 2024, Edison Research/Audacy/Cumulus Media/SiriusXM Media; 2) Jacobs Media Tech Survey 2025; 3) 2024 MRI-Simmons Fall Doublebase; 4) NPR, Edison Research, The Smart Audio Report, Spring 2022; 5) Triton Digital, Webcast Metrics, all times/dayparts; 6) Edison Research, "Share of Ear," Q4 2023 - Q3 2024. Persons 18+; 7) Statista Consumer Insights, March 2024; 8) Enterprise Apps Today, 2023; 9) Audio Megatrends Survey, December 2022;
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