Radio's Cume Audience

The U.S. 12+ population base increased from 316.1 million in 2013 to 334.9 million in 2023 according to the U.S. Census Bureau. As of December 2023, one of AM/FM radio's key factors is its ability to reach 231 million listeners.

With the plethora of new media choices, radio still offers near universal coverage of the broad 12+ demo, underscoring radio's appeal to listeners young and old.

(Source: Nielsen, RADAR 159, December 2023, Monday - Sunday 24-Hour Weekly Cume Estimate)

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