Future of Radio

• Audio content leader<
• #1 ad-supported audio source across all ages.³
• 13-24: 33%
• 25-54: 55%
• 55+: 78%
• Greatest share of ear versus streaming audio in the car as well as outside the car³
• 88% of time in the car is spent with AM/FM radio
• 64% of time outside the car is spent with AM/FM radio
• Streaming
• An estimated 214MM (75%) persons 12+ listened to online audio in the last month.¹
• Offering listeners exclusive audio and video content like in-studio interviews, concerts, on-demand video.
• Ability to personalize a playlist based on listener's music preference or mood.
• Mobile Apps
• Content available across multiple devices such as smartphones, tablets, laptops and in-dash infotainment systems.
• Infinite breadth for signals and content through online radio and HD Radio platforms:
• Specialized niche channels (24-hour weather/traffic/news/stock info, etc.).
• Seasonal and focused programming (financial, holiday, real estate, etc.).
• Expanded commerce opportunities
• Instantaneous ownership of audio content (music, advertising messages/couponing, news programming, etc.).
• Listener-influenced programming:
• Break or bust for new artists - allows listeners the ability to control fame or flame.
• Citizen journalism.
• HD Radio
• Improved audio and expanded content.
• Interactive/data/visual/time shifting.
• On-demand features.
• Real-time traffic on navigation systems.
• There are about 2,600 HD radio stations broadcasting in the U.S.²
• As of June 2022, there are more than 2,200 multicast channels that are offered using digital technology.²
• 193 vehicle models offer HD Radio technology as standard.²
• 59% of all new cars sold in 2022 came with factory-installed HD radio receivers.²

Sources: 1) The Infinite Dial 2023 - Edison Research/Amazon Music/Wondery/ART19; 2) HD Radio - Xperi/NAB Petition for Rulemaking, June 2022; 3) Edison Research - Share of Ear Q1-Q4 2022

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