Use the drop downs below to create a custom profile of radio listening or click here to download the 10 Reasons to Advertise.
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Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
RAB's attribution white paper has been prepared to showcase methodology currently available to measure the effectiveness of radio by and across platforms. Attribution is of paramount importance to the advertising community and there are many providers with capabilities to measure campaign success across radio forms.
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Engagement Labs study commissioned by RAB conveys and underscores radio's unparalleled potential as a driver of brand discussions for advertisers. The study further explores how radio driven brand conversations impact and influence behavior, social issues and purchase intent for a range of category verticals.
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The System 1 and Radiocentre Listen Up study provides a unique lens on creative effectiveness that can be used to inspire a new generation of audio advertising creativity. The research is uniquely positioned to help understand how to make audio advertising that stirs consumer passions to drives business profits.
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Horizon Media’s WHY Group has identified major cultural shifts and key forces at play influencing the nine trends we’re seeing unfold for 2023. They include ongoing inflation, an uncertain job market, a new Congress with a new party in power and a relaxing of the hypervigilance we held for the past three years. We’re starting to see the practical uses of technology that just a few years ago seemed futuristic, and at the same time, we’re grappling with the broader societal impact of these technologies.
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This report shows how radio is evolving and continues to embrace technological advances to stay current and engage with the modern consumer. It also shares a glimpse into radio’s future from the perspective of audio professionals.
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The U.S. is having its highest inflation period in 40 years. And this time, a once-in-a-generation event is taking place on the heels of another once-in-a-generation event. Just as people emerge from two years of COVID lockdowns, they’re being greeted by insanely high prices for everything from gas and groceries to hotels and airfare - leading to a wallet lockdown.
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Create stronger, more meaningful brand associations and drive sales by tapping into the powerful combination of conversations and voice commerce.
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Radio, across its platforms, is a go-to source for its great storytelling, the emotional connections it provides, the talent that consumers consider to be their friends and the trusted information and entertainment, whenever and wherever the listener wants and needs it. From rock to religion, from country to hip-hop, in Spanish, English or another language, radio is there offering diversity of content to a diverse listening audience.
No other media option can do all this. No other media offers this to consumers for FREE. The reality is quite simple; time spent with AM/FM radio is time well spent.
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Radio serves many purposes in the lives of its listeners. It’s a medium that is very special to local communities - big and small, as it brings many together in a way that feels very intimate. Radio is known for its great storytelling. We trust it for information and entertainment - for crucial information, such as where to take the kids this weekend or to simply turn it up and dance to the latest hits.
New research shows how radio can help brands build relationships with consumers through the power of storytelling and shared passions.
In conjunction with the Association of National Advertisers (ANA), RAB brings you this presentation, which provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
ANA | RAB Presentation
Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.
14 February
In episode number nine of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with Steve Olenski, The CMO Whisperer. Steve is among the most influential journalists, having written for many leading publications including AdAge, Adweek, Business Insider and Forbes. He was aptly named "The CMO Whisperer" by a former CMO of Walmart because of the trust and advice he has shared over his career and his position as confidante to CMOs from America's most influential brands. Listen up to this wide-ranging conversation.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
27 February
We all know it. The projections are everywhere. Political ad experts are estimating spending ranging from $10 to $16 billion during the 2024 political cycle. A sizable portion of that will end up as part of what looks to be a rematch between our current and former president. However, there will be a lot to explore for media sellers in down-ballot races this year. A quick look at some recent races gives us a clue about what has changed and what awaits us.
22 February
Now in its 12th year, the Borrell-RAB digital benchmarking for radio delivered intelligence and learnings for the local media sales industry. One of the most exciting revelations was that radio digital revenue increased by 6.8%, besting the overall market of 5.4%. Additionally, 21% of all radio station ad revenue is now in the digital bucket. We're eager to dive deep into the findings to deliver analysis for the year ahead.
RAB's Radio Sizzle Video is available for download.
Radio is America's #1 reach medium. Click here and pass it along.
Nielsen Audio Today June 2023
Radio drives nearly 5 BILLION weekly brand conversations. More than half of brand conversations among heavy radio listeners result in intent to purchase.
RAB and Engagement Labs “Radio Drives Brand Conversations,” 2023
Radio creates brand awareness and drives ROI.
Click below to browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country.
RAB's Audio Library contains nearly 1,000 commercials in bright, crisp MP3 format.