The Radio Advertising Bureau is the not-for-profit trade association representing America’s broadcast Radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support.

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Radio is engaging. Radio is effective.
Radio drives ROI. Radio works.

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Why Radio

Powered by Insights and Data.

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Digital Services

Building for Radio's Future

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Preparing today’s seller for tomorrow’s audio landscape propels the radio medium forward.

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and Engagement

A Trade Organization Driven
by Our Members’ Needs.

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Radio Matters

Radio reaches 227 million people every week.

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Radio Is Poised for Growth and
a Thriving Future

Futurist and Chief Growth Officer for Publicis Groupe, Rishad Tobaccowala, addressed the radio industry at the 2018 Radio Show and aptly stated: “The colonization of the eyes is over; now it’s the colonization of the ears.” We are experiencing the golden age of audio and as technology evolves, radio and audio’s dominance will continue with consumers’ demand because of its unparalleled attributes.

In 2018, RAB’s advocacy efforts and initiatives focused on the amplification of ‘radio’s powerful story’ to ensure we reach our core constituencies of advertisers and broadcasters.

RAB is proud to fly the radio flag wherever, whenever, and however we can! From coast to coast, conferences to personal sit-downs, PowerPoint presentations to blogs & podcasts, we continue to be committed to:

This Annual Report serves as our update to the industry of our 2018 efforts. On behalf of your entire RAB team, it is an honor to serve America’s radio broadcasting community each and every day in our advocacy, business development and professional development efforts.

Erica Farber
President and CEO
Radio Advertising Bureau
Susan Larkin
Chair, Radio Advertising Bureau
Regional Vice President
Entercom Communications