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Radio Advertising Bureau
2018 Annual Report
Welcome to RAB's 2018 Annual Report. Scroll to a section or use the menu
at the top of the page to select a section.Welcome Letter
Radio Is Poised for Growth and
a Thriving FutureFuturist and Chief Growth Officer for Publicis Groupe, Rishad Tobaccowala, addressed the radio industry at the 2018 Radio Show and aptly stated: “The colonization of the eyes is over; now it’s the colonization of the ears.” We are experiencing the golden age of audio and as technology evolves, radio and audio’s dominance will continue with consumers’ demand because of its unparalleled attributes.
In 2018, RAB’s advocacy efforts and initiatives focused on the amplification of ‘radio’s powerful story’ to ensure we reach our core constituencies of advertisers and broadcasters.
RAB is proud to fly the radio flag wherever, whenever, and however we can! From coast to coast, conferences to personal sit-downs, PowerPoint presentations to blogs & podcasts, we continue to be committed to:- Advocate for radio and be the independent/industry voice representing radio
as a primary medium for advertisers and agencies. - Attract new talent to the medium.
- Enhance industry professionalism through the development of talent.
Erica Farber
President and CEO
Radio Advertising BureauSusan Larkin
Chair, Radio Advertising Bureau
Regional Vice President
Entercom Communications - Advocate for radio and be the independent/industry voice representing radio
Introduction
The Radio Advertising Bureau is the not-for-profit trade association representing America’s broadcast Radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support.
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Training
Preparing today’s seller for tomorrow’s audio landscape propels the radio medium forward.
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