Miscellaneous

To successfully prospect new clients, it is important to learn everything you can about their industry. You should know their strengths and weaknesses, and most importantly, their opportunities. Have you tried The Pitch to inform yourself on new categories? There are THREE new issues of The Pitch available on RAB.com: Agricultural Banks, Credit Cards and Financial Planning.

Miscellaneous

RAB continued with the "Radio Works" series with this past Wednesday's live presentation focusing on healthcare. Radio Works for Healthcare presentation featured Zach Kerker, chief brand and advocacy officer, Springfield Clinic in Springfield, Illinois, who shared actionable insights into the healthcare industry. Here are some of the highlights: Healthcare changes impact marketing: "We really have to validate our worth. We have to show the organization that the money that you're investing here on us is worth it and to be able to track volume that we're driving specifically and the charges that are associated with this and say 'Hey, our marketing department budget is 'X' and we've driven 'Y,' and it's more than that.' This ends the conversation for anyone who's skeptical about whether or not they've invested the right dollar amounts or if that money is well spent. I think marketers really have to have that in order to survive. It's being able to validate our footprint and the actions that we've taken and the results that they've driven," commented Kerker.

Miscellaneous

The latest Ad-to-Sales Ratios are here, and they're designed to move you from a salesperson to a strategic partner. Most clients don't objectively know how much they should invest in advertising. This report gives you the missing industry benchmark to guide them. Your New Conversation: Show a client their industry's average Ad-to-Sales ratio. If they are below that average, you've identified their "investment gap." Frame this gap as a clear opportunity to grow and capture market share.