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RAB is a proud partner of the Ad Council helping our membership to amplify priority campaigns and initiatives in the ultimate service of driving meaningful impact among listeners from coast to coast.

Stop Youth Gun Violence

Gun Violence Prevention

Gun violence is preventable - and we all have a role to play. Have conversations, find common ground, and work together to make our homes and communities safer for children and teens. Get the PSA's here.

Start the Conversation

Get informed about gun violence so you can share your concern with others.

LEARN
Take Action

Use these PSAs to spread the word.

English
Neighbor :60 (mp3)
Neighbor :30 (mp3)
Download Campaign Tags
Spanish
Vecinos :60 (mp3)
Vecinos :30 (mp3)
Resources and Tools

Explore guides, strategies, and tips from trusted experts for reducing gun injuries and deaths.

START HERE

Agree to Agree is an Ad Council initiative focused on finding common ground to reduce the impact of gun violence on children and teens across all communities in the U.S. This new campaign is focused on reaching distinct audiences, including parents and those with children in their lives who have a vested interest in protecting our youth and health care professionals who witness the impact of gun violence firsthand.


Lead with Purpose

Mental Health Awareness

In partnership with the Ad Council, RAB members are invited to offer advertisers the opportunity to integrate within a mental health awareness campaign developed by Huntsman Mental Health Institute and the Ad Council.

The Pitch
A Partnership with the Ad Council & Huntsman Mental Health Institute.

Customize this presentation with your station(s) branding and use it to pitch the sponsorship opportunity to your advertising prospects.

Categories to Pitch
Important: Review Before Presenting

Click for the suggested sponsor industries to pitch along with categories of business that have been deemed unacceptable for sponsorship due to the sensitive nature of the topic and associated legal requirements.

Guidelines
MUST Read Before You Present

Due to the sensitive issues related to the topic and the public service nature of leading with purpose, it is critical that every station and every sponsor follow the legal requirements posted within this guideline document for copy and placement of sponsor messaging.

Radio stations and companies must comply with Ad Council, Huntsman Mental Health Institute and Audio Milkshake approval guidelines. If your submission does not adhere to the guidelines and results in harm to any participating parties, RAB shall not be held responsible.

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Creative Assets

Download the sponsorable creative assets in English and Spanish for radio and digital. IMPORTANT NOTE: Be sure to submit your creative for approval before aring at the link at the bottom of this page.

Download the Love, Your Mind campaign playbook for cobranding guidance.
Audio English
Ad_Council_030824_ENGINE_2505_ENGLISH
Ad_Council_030824_ENGINE_5010_ENGLISH
Ad_Council_030724_SITCOM_2505
Ad Council Field 55 Taggable
Ad Council Field 25 Taggable
Ad_Council_030824_ENGINE_30_ENGLISH
Ad_Council_030824_ENGINE_60_ENGLISH
Ad_Council_030724_SITCOM_30
Audio Spanish
AD_COUNCIL_ENGINE_25-5_SPANISH
AD_COUNCIL_ENGINE_50-10_SPANISH
AD_COUNCIL_TELENOVELA_25-5
AD_COUNCIL_TELENOVELA_30
AD_COUNCIL_ENGINE_60_SPANISH
AD_COUNCIL_ENGINE_30_SPANISH
Copy English and Spanish
AD COUNCIL ENGLISH TAGS
AD COUNCIL SPANISH TAGS
AD COUNCIL ON-AIR TALENT ENGLISH/SPANISH
AD COUNCIL SHORTFORM LINERS-ONLY ENGLISH/SPANISH
English Digital
LoveYourMind 160x600
LoveYourMind 300x50
LoveYourMind 300x250
LoveYourMind 300x600
LoveYourMind 320x50
LoveYourMind 728x90
Spanish Digital
ConAmorTuMente 160x600
ConAmorTuMente 300x50
ConAmorTuMente 300x250
ConAmorTuMente 300x600
ConAmorTuMente 320x50
ConAmorTuMente 728x90
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ANY questions, please email: Audio Milkshake

For RAB assistance related to this program or ideas that go beyond what is available on this site, please email Tammy Greenberg

Upload your creative for approval
Click UPLOAD files and follow the instructions on the form.
Click to Upload Files
 

RAB Live Presentation - Lead With Purpose

A One-hour, Live Online Presentation
from Wednesday May 22, 2024

Gain insight into the Ad Council's Mental Health initiative and offer businesses in your market(s) the opportunity to integrate within this public service campaign to build consumer trust, support the community and lead with purpose.

Presented by: RAB / Ad Council / Audio Milkshake Watch it On Demand