Gun injuries are the leading cause of death for children and teens ages 1-17 in the United States. People often think of gun violence as a topic with no common ground, but we agree on more than we think. And we can all agree that gun injuries shouldn't be the #1 killer of kids. We all have a role to play. Let's have conversations, find common ground, and work together to make our homes and communities safer for children and teens. Get the PSAs here.
Get informed about gun violence so you can share your concern with others.
Use these PSAs to spread the word.
Explore conversation guides, strategies, and tips from trusted experts for reducing gun injuries and deaths.
Agree to Agree is an Ad Council initiative focused on finding common ground to reduce the impact of gun violence on children and teens across all communities in the U.S. This new campaign is focused on reaching distinct audiences, including parents and those with children in their lives who have a vested interest in protecting our youth and health care professionals who witness the impact of gun violence firsthand.
In partnership with the Ad Council, RAB members are invited to offer advertisers the opportunity to integrate within a mental health awareness campaign developed by Huntsman Mental Health Institute and the Ad Council.
Customize this presentation with your station(s) branding and use it to pitch the sponsorship opportunity to your advertising prospects.
Click for the suggested sponsor industries to pitch along with categories of business that have been deemed unacceptable for sponsorship due to the sensitive nature of the topic and associated legal requirements.
Due to the sensitive issues related to the topic and the public service nature of leading with purpose, it is critical that every station and every sponsor follow the legal requirements posted within this guideline document for copy and placement of sponsor messaging.
Radio stations and companies must comply with Ad Council, Huntsman Mental Health Institute and Audio Milkshake approval guidelines. If your submission does not adhere to the guidelines and results in harm to any participating parties, RAB shall not be held responsible.
Download the sponsorable creative assets in English and Spanish for radio and digital. IMPORTANT NOTE: Be sure to submit your creative for approval before aring at the link at the bottom of this page.
ANY questions, please email: Audio Milkshake
For RAB assistance related to this program or ideas that go beyond what is available on this site, please email Tammy Greenberg
A One-hour, Live Online Presentation
from Wednesday May 22, 2024
Gain insight into the Ad Council's Mental Health initiative and offer businesses in your market(s) the opportunity to integrate within this public service campaign to build consumer trust, support the community and lead with purpose.
Presented by: RAB / Ad Council / Audio Milkshake Watch it On Demand
