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Radio Matters

Research Studies

This set of research reports and studies focus on radio in all is forms. Be sure to scroll down for research reports on radio and digital, podcasting and more.
For older studies, be sure to search the Research Archive.

Radio Works for Legal Services

RAB

Radio: A Must for Hispanic Campaigns

Nielsen

The Infinite Dial 2024 | Hispanics & African-Americans

Infinite Dial

The Infinite Dial 2024

Infinite Dial

Radio Shines for Jewelry Retailers

RAB

Making the Case for the Power of Radio

RAB

Radio Drives Traffic for Auto Services

RAB

Tier Two
Disclaimers

Cumulus Media

Radio Format Profiles

Find out more about audience demographics.

Radio Drives Search
Physicians

AnalyticOwl

Creative Testing
Insurance

Cumulus Media

Radio on the Move

Signal Hill Insights

Radio Drives Traffic for Dentists

RAB

Radio Works for Real Estate Agents

RAB

Diverse-Owned Media

Nielsen

Radio Grows Traffic for Lawn & Garden

RAB

Radio Delivers for Furniture & Appliances

RAB

Radio Boosts Vitamin & Nutrition Retailers

RAB

Radio Drives Search for Legal Service

RAB
Radio Drives Recruitment Advertising

RAB

Radio Delivers Restaurant Traffic

AnalyticOwl

Radio Drives Search for Home Improvement

AnalyticOwl

Radio Drives Auto Insurance Search

AnalyticOwl

Radio Drives Life Insurance Search

AnalyticOwl

2023 Consumer Survey

Nielsen

Optimizing Political Campaigns

Nielsen

Radio Drives Search

RAB

Radio Drives Auto Search

AnalyticOwl

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