RAB Sales Empowerment Workshop:
1:00 p.m. - 4:00 p.m. ET
This interactive workshop delivers practical, real-world guidance you can use immediately— combining sales fundamentals with modern strategy. RAB's experts will guide you through how to address current hurdles you may be facing in the marketplace and to apply AI in ways that support radio sales, strengthen client conversations, and drive measurable results.
You'll leave with clearer positioning, sharper differentiation, and proven resources to help radio stand out—and win—with local advertisers.
1:00 p.m. - 1:15 p.m. Welcome & Introduction
Presenter: Mike Hulvey, President and CEO, RAB
BIO
1:15 p.m. - 2:15 p.m. One Voice for Radio -The Audio Leader: Addressing Perceptions
Presenter: Tammy Greenberg, Senior Vice President, Business Development RAB
BIO
2:15 p.m. - 2:30 p.m. BREAK
2:30 p.m. - 3:45 p.m. AI Resources for Radio
Presenters: Jeff Schmidt, Senior Vice President of Professional Development
BIO
Dave Casper, Senior Vice President, Digital Services, RAB
BIO
3:45 p.m. - 4:00 p.m. Closing & Takeaways
