We have a full class now. Watch for more Sales Empowerment Workshops from RAB.
RAB Leadership Meeting:
8:00 a.m. - 1:00 p.m. CT
Hear from advertisers, broadcasters, thought leaders, and industry partners gathered to address and discuss strategies, opportunities, and challenges in broadcast radio, media and advertising. Managers will find the sessions compelling, informative and focused on helping them navigate the current media landscape as well as connecting with fellow radio broadcasters and managers addressing the same issues in their local markets.
Includes Keynote Lunch Speaker Rishad Tobaccowala (Author of "Rethinking Work")
BIO
Open to General Managers/Market Managers
RAB Sales Empowerment Workshop:
1:00 p.m. - 4:00 p.m. CT
This interactive workshop delivers practical, real-world guidance you can use immediately— combining sales fundamentals with modern strategy. RAB's experts will guide you through how to address current hurdles you may be facing in the marketplace and to apply AI in ways that support radio sales, strengthen client conversations, and drive measurable results.
You'll leave with clearer positioning, sharper differentiation, and proven resources to help radio stand out—and win—with local advertisers.
We have a full class now. Watch for more Sales Empowerment Workshops from RAB.
If you are not an RAB member station and would like to find out about becoming a member and registering for the workshop,
contact Brooke Williams, Senior Vice president, Membership.
Presenter: Mike Hulvey, President and CEO, RAB 
Presenter: Tammy Greenberg, Senior Vice President, Business Development RAB 
Presenters: Jeff Schmidt, Senior Vice President of Professional Development