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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

Posted – the Top Business Trends 2025 for prospecting and determining “hot” months for categories.


New editions of The Pitch - Agricultural Banks, Cellphone Repair, and Telecommunications Resellers.


THIS! Is Radio site contains one-sheets and presentations that highlights how radio connects, commands listener attention and delivers outcomes for advertisers.

Our Picks

Catch up on RAB’s 7 Steps of Successful Selling series on demand.


Plan ahead with RAB’s Broadcast Calendars.


Available now! Ad-to-Sales Ratios can help determine how much money advertisers should allocate to their advertising budgets.

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African American Market

Key facts about Black Americans and religion

Black Americans are among the most religious groups in the United States. But religion differs substantially among Black Americans. Similar to patterns seen among the U.S. population overall, older Black adults are more religious than younger Black adults, and women are more religious than men.

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Home Health Care

Number of full-time working caregivers has increased by double digits, report finds

The percentage of full-time working Americans who also manage caregiving responsibilities has risen sharply in recent years, posing difficulties for employees that require support from employers, according to a recent report from The Guardian Life Insurance Company of America.

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Real Estate - Homes

Housing forecast 2026: Mortgage rates remain above 6%, but affordability improves modestly

Mortgage rates will continue to average above 6% next year, but affordability will improve modestly as the typical monthly payment falls below 30% of a household's income for the first time since 2022, the Realtor.com economic research team predicts in its 2026 housing forecast.

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