pattern-lines
Welcome!   Would you like a quick tour?

New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

One Voice for Radio has resources to help you navigate, understand and share Nielsen’s 3-Minute Qualifier impact.


Instant Backgrounds - Financial Institutes just updated.


Listening & Engagement That Drive Results a presentation on how radio drives results and powers up brand plans.

Our Picks

"RAB Live Presentation - The Seven Steps - Closing / Objections" on September 3rd at 12 PM CT – register now.


The THIS! Is Radio site contains one-sheets and presentations that highlights how radio connects, commands listener attention and delivers outcomes for advertisers.


Radio on Main Street Podcast - hear interviews with creators, marketers, researchers and all others who use radio to connect and inform audiences.

pattern-lines

Miscellaneous

Fall is Upon Us - RAB.com Has Many Resources for You

Start planning your selling strategy for fall with summer coming to a close. Autumn days bring pumpkins, falling leaves and candy, so use these RAB tools and resources to aid and inspire in your prospecting. Check out the Halloween, Landscaping or the Coffee and Snacks Stores editions of The Pitch, as well as the Halloween, Lawn & Garden and the Winter Holidays Instant Backgrounds reports. Use the Promotional Calendar to search up quirky holidays, such as National Pumpkin Spice Day on October 1 or National Pumpkin Day on October 26. The Radio Matters blog just covered Halloween as a topic.

Read More

Miscellaneous

Are You a Public Speaker?

"Yes, you are a public speaker, whether you like it or not." - Jeff Schmidt, RAB's senior vice president of professional development RAB's recent live presentation focused on the sixth step of the Seven Steps to Selling Success, Presentations/Public Speaking. Attendees learned tips and tools and received guidance on this very important step. Here are some of the points Schmidt shared:

Read More

Miscellaneous

Take a Look at Ad Council's Newest PSAs on Youth Gun Violence Prevention

RAB is a proud partner of the Ad Council helping our membership to amplify priority campaigns and initiatives in the ultimate service of driving meaningful impact among listeners. Gun injuries are the leading cause of death for children and teenagers ages 1-17 in the United States. People often think of gun violence as a topic with no common ground, but we agree on more than we think. And we can all agree that gun injuries shouldn't be the No. 1 killer of kids.

Read More

Supermarkets

Category update: Ongoing demand drives meat sales

Fresh meat sales jumped 9.7% in July, driven not only by inflation but also by strong demand, as pound sales were up 2.5% compared with year-ago levels, according to the latest monthly category sales reports from 210 Analytics and Circana. The gains come as consumers continue to shop cautiously and make more frequent shopping trips to hunt for bargains and help minimize waste.

Read More