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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

Just posted – the 2026 Promotional Calendar can be used to create fun promotional events for clients in the new year.


New editions of The Pitch - Agricultural Banks, Cellphone Repair, and Telecommunications Resellers.


THIS! Is Radio site contains one-sheets and presentations that highlights how radio connects, commands listener attention and delivers outcomes for advertisers.

Our Picks

"RAB Live Presentation - Radio Mercury Awards Creative Webinar Series" on November 19th at 12 PM CT – register now.


Listening & Engagement That Drive Results - a presentation on how radio drives results and powers up brand plans.


The Ad-to-Sales Ratio section can be used to determine how much money advertisers should allocate to their advertising budgets.

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Cannabis

Study: Cannabis retail means more marijuana, less alcohol use

Adults living near cannabis stores tend to use more marijuana but drink less alcohol, according to recent research. The effects were most pronounced among Gen Z and baby boomers, two generations the $32 billion legal cannabis industry is attempting to attract. Researchers compared participants' ZIP codes to the locations of licensed cannabis retailers to assess the relationship between a nearby store and marijuana use.

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Cruise Lines

Cruise intent reaches a high: How advertisers can engage this audience with consumer-declared insights

As Thanksgiving and the winter holidays approach, CivicScience data show that cruise vacations are gaining stronger consideration among U.S. travelers. Shifting emotional well-being remains a significant driver of travel planning and may be contributing to the rise in cruise intent. Recent findings indicate that 26% of upcoming travelers plan to take a cruise.

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Miscellaneous

US prison system rated high on security, low on reform

Americans rate the U.S. prison system highly for preventing escapes but have a dim view of its effectiveness at rehabilitating offenders and keeping prisoners safe. More than six in 10 U.S. adults say the nation's prison system does an "excellent" (16%) or "good" (46%) job at maintaining high security to keep prisoners behind bars, while one-third rate it as "only fair" (26%) or "poor" (8%).

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