November 12, 2025 | About | Ask RAB | Site Map | Press | Why Radio | Radio Matters Blog and Podcast | This is Radio
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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

Research Quick Hits

Adobe: Consumers spent $88.7 billion online (Oct 2025), up 8.2% year-over-year, with AI-powered shopping continuing to rise

The Farmer's Dog study: Fresh, human-grade dog food can benefit urinary health in dogs

Customers tie clean restrooms with a positive brand experience

New from RAB

Just posted – the 2026 Promotional Calendar can be used to create fun promotional events for clients in the new year.

New editions of The Pitch - Agricultural Banks, Cellphone Repair, and Telecommunications Resellers.

THIS! Is Radio site contains one-sheets and presentations that highlights how radio connects, commands listener attention and delivers outcomes for advertisers.

Our Picks

"RAB Live Presentation - Radio Mercury Awards Creative Webinar Series" on November 19th at 12 PM CT – register now.

Listening & Engagement That Drive Results - a presentation on how radio drives results and powers up brand plans.

The Ad-to-Sales Ratio section can be used to determine how much money advertisers should allocate to their advertising budgets.

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Certifications Live Training
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Miscellaneous

How much do Americans value their personal data? An analysis of the online shopping habits of US consumers

Black Friday and the weeks surrounding it are perceived by many shoppers as a once-a-year opportunity to purchase products or services at deeply discounted prices. While this generally holds true, customers aren't the only ones eager to fill their carts.

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Real Estate - Homes

2025's Hottest home upgrades: The trendsetting touches that can make or break a sale

Every year brings a new wave of home trends, but 2025's most desirable upgrades have little to do with decor and everything to do with efficiency. Four of the five fastest-growing home features this year are tied to energy performance and sustainability, according to the Hottest Home Trends in 2025 report from Realtor.com.

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Auto-New Domestic

Tariffs accelerate buying decisions while transparency drives sales satisfaction, J.D. Power finds

More than one-third (36%) of buyers in the new-vehicle market say tariffs impacted their vehicle purchase process, with most of them buying sooner than they had planned, according to the J.D. Power 2025 U.S. Sales Satisfaction Index (SSI) Study, released recently. Despite the market shifts, overall customer satisfaction with the vehicle purchase experience increases by 1 point this year to 802.

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