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Multicultural Marketing
Alternative Revenue

From helping local nonprofits and cause marketing to hosting events, alternative revenue can offer your stations the opportunity to do great while doing good.

Advocacy & Engagement
Advocacy & Engagement

RAB has released a clear, concise, streamlined presentation that focuses on radio's truths about listening and engagement that drive results and power up brand plans. Click here. Then choose the branded "THIS! is Radio" deck or a white-label version you can customize with your station branding.

Multicultural Marketing
Multicultural Marketing

Based on input from media-buying professionals, listed in this document are some points that marketing professionals should share to validate the value of the multicultural consumer.

7 Steps to Selling Success: Presentations

RAB's Seven Steps of Selling is the foundation for a successful career in selling. In this session we concentrate on PROPOSALS.

Members: Click here for the webinar resource page

Proposal Asst.
Proposal Assistant

Provides sales teams everything they need to write client-focused, problem-solving, benefit-oriented proposals. Extra fees apply.

Proposal Samples
Proposal Samples

View sample proposals created by RAB PROposal Assistant. Use these to see the power of this sales-building tool and to ideas for your proposals.

7 Steps to Selling Success: Proposals

RAB's Seven Steps of Selling is the foundation for a successful career in selling. In this session we concentrate on PROPOSALS.

Members: Click here for the webinar resource page

Objections Link
Objections Link

Despite your best efforts, clients may have objections to your proposal. Learn proven techniques for managing objections and closing successfully.

7 Steps to Selling Success: Closing & Handling Objections

RAB's Seven Steps of Selling is the foundation for a successful career in selling. In this session we concentrate on CLOSING & HANDLING OBJECTIONS..

Members: Click here for the webinar resource page

The Pitch
The Pitch

Assists members in driving sales on the local, regional and national level by providing in-depth industry overviews and customizable presentations that include insight-based ideas for over 125 categories of business.


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