Radio Matters is an overarching RAB initiative that showcases the strengths of radio in meaningful and impactful ways. Here you'll find current news, information and insights about broadcast radio growth. We encourage you to check out the various components of Radio Matters and subscribe to the THIS! Is Radio blog, podcast series and newsletters to be certain you're up to date on Why Radio Matters to our advertisers and listeners.

THIS! Is Radio - The Blog

Current news, information and insights about all things radio. We welcome sharing and encourage conversations in our blog!

THIS! Is Radio - The Podcast

THIS! Is Radio - The Podcast feature interviews with radio industry leaders and professionals who are setting the bar for the rest of us. Their achievements and insights provide valuable guidance for a media in transition - radio.

Matter of Fact Newsletter

Keeping the advertising community in tune with radio.

Radio Matters Videos

See the Radio Matters sizzle video and the new RAB Multicultural Video. Radio remains a very powerful medium and it matters. This message is powerfully demonstrated by these videos and they are available for download. Share them with your team and your advertisers.

One-Sheets and PowerPoints

Download the Radio Matters one-sheets and PowerPoint slides and customize with your station's logos. It's easy to show your clients and prospects Radio Matters.

Radio in the News

Informative articles that highlight the power and effectiveness of radio. Read all about it!