January 21, 2025 |
About
|
Ask RAB
|
Site Map
|
Press
|
Why Radio
|
Radio Matters
|
Radio on Main Street Podcast
|
|
Account Manager CRM
RADIO FACTS
Audience Research
Who listens, consumer trends and more
Effectiveness
Power your marketing
Misperceptions of Radio
Radio is vibrant and thriving. Find out more.
Radio Matters
Blogs, podcasts and more
Why Radio
All about radio in one place
Audience Research
Effectiveness
Radio Matters
Misperceptions of Radio
Why Radio
PLANNING / BUYING
Broadcast Calendar
Official broadcast calenders to help you plan
Case Studies
Case studies for national and local brands
Diverse Media Guidelines
AIMM guidelines for diverse buyers and media suppliers
Matter of Fact Newsletter
Catch up on the latest trends in radio / audio
Media Buy/Sell Terms
Terms covering the buying and selling of media
Misperceptions of Radio
Radio is vibrant and thriving. Find out more.
Radio Matters Video
Find out why radio matters
Radio Ratings Services
Radio Ratings by Market
Research Studies
The latest research on how and why radio works
Why Radio
All about radio in one place
Broadcast Calendar
Case Studies
Diverse Media Guidelines
Matter of Fact Newsletter
Media Buy/Sell Terms
Radio Matters Video
Radio Ratings Services
Radio Works
Research Studies
Why Radio
SALES TOOLS
Prospecting
Qualify and find new prospects
Appointments
Get more 1st appointments
Research
Prepare for your client meetings and presentation
CNA
Uncover your client's biggest marketing challenges
Presentations
Write client-focused presentations
Daily Sales Tip
Great advice from sales leaders
Political Advertising
The latest guides for political advertising
Radio Sales Today
Visit the archive for RAB's daily newsletter
RAB Video Wall
RAB's video library for AE's
Prospecting
Appointments
Research
CNA
Presentations
Daily Sales Tip
Political Advertising
Radio Sales Today
RAB Video Wall
CREATIVE
ABX Scorecard
See and hear how national brands measure up
Ad Council: Love Your Mind
A mental health awareness campaign
Commercial MP3 Audio
Share the storytelling power of radio
Copy Ideas
Idea starters for your scripts
Creative Best Practices
Write and produce better commercials
Creative Resources Directory
Tap into a world of talent
Promo Calendar
Days to help your clients plan promotion
Promotional Ideas
Find promotional ideas to help your clients
Radio Mercury Awards
Listen the past winners and finalists
Sample Creative Brief
Every great ad starts with a great brief
ABX Scorecard
Ad Council: Love Your Mind
Commercial MP3 Audio
Copy Ideas
Creative Best Practices
Creative Resources Directory
Promo Calendar
Promotional Ideas
Radio Mercury Awards
Sample Creative Brief
TRAINING
RAB Professional Development
Sales training and certification
AE Assessments
Hire the best talent
Manager Login
Assign classes and see results
Student Login
Access classes and training resources
Live Presentations
Register for upcoming live presentations
Live Presentations On Demand
View past live presetations
Rising Through the Ranks
Meet the next generation of leaders in broadcasting
RAB Professional Development
AE Assessments
Manager Login
Student Login
Live Presentation
Live Presentation On Demand
Rising Throught the Ranks
Login
Radio in the News
Catch up on the latest news covering radio, media, and marketing.
Article
View
Radio Matters: Key Points
View
Yet more information showcasing the power of radio
View
Radio Matters to Automotive - Video Sales Tip
View
How Radio/Audio Can Succeed in Tough Ad Market
View
Radio Matters Blog
View
Radio Matters Blog - Discovering New Music
View
Radio Matters Blog - Christmas in July?
View
Radio Matters Blog - The Rapidly Changing Consumer
View
Radio Matters Blog - The Current State of Radio Listeners
View
Radio Matters Blog - The Spirit of Radio
View
Nielsen Consumer Survey April/May 2020
View
Celebrating the Black Consumer
View
The Pulsa on Audio
View
Insights into CES
View
Getting Perspective
View
Strictly Voters and Political Activists Are Listening
View
Radio’s Top 10 to Usher in 2020
View
Radio Drives Life Insurance Search
View
More Than Ever, Radio is Ready to Prove Results
View
Radio’s Top 10 to Usher in 2020
View
Radio Matters Blog
View
Radio Matters Blog - Here's What RADIO Stands For
View
Radio Matters Blog: Radio Helps Small Businesses Grow
View
Radio Matters Blog: Music Radio Delivers a Diverse Audience
View
Radio Matters Blog: The Incredible Influence, Impact and Loss of WPLJ
View
Radio Matters Blog: Political Media Buying 2020: Way Too Early Prediction in June 2019
View
Radio Matters Blog - Political Media Buying 2020: “Where Does Radio Fit?”
View
Radio Matters Key Points
View
Asian American Diverse Intelligence Report
View
Radio Matters Blog: Reaching African American and Hispanic Listeners Across The Infinite Dial
View
Radio Matters Blog: Radio’s Amazing Numbers
View
Radio Matters Blog: Be Brave with Growth Driving the Mission
View
Radio Matters Blog: Lessons Learned from Auto Advertisers
View
Radio Matters Blog: In Radio You Can Trust
View
Radio Matters to Auto Dealers
View
What Radio Buyers Are Doing
View
Why Radio Will Always Be Relevant
View
Why Radio Will Always Be Relevant
View
What Radio Buyers Are Doing
View
Radio’s Music Role
View
The Importance of Local Connection
View
What the Marijuana Industry’s Organization Voluntary Ad Standards Mean for Radio
View
What the Marijuana Industry’s Organization Voluntary Ad Standards Mean for Radio
View
Radio Drives Jewelry Retailer Search
View
Mutt Madness - Case Study
View
Resolutions and Reflections
View
Radio Drives Restaurant Search
View
Buying Attitudes of Radio Listeners and Streamers
View
Growing with Multicultural
View
Radio Drives Traffic for a National Retailer
View
Radio on Main Street Podcast Featuring Brad Deutsch, Principal with the Law Firm Garvey, Schubert, Barer
View
Radio Rocked the Masters
View
Katz Radio Group: A Win for Radio
View
SCBA - Southern California Broadcasters Association - Automotive Research Study
View
Miles Different: In-Car Audio 2018
View
The Uncertain World of Marijuana Advertising Part Two – Radio’s Digital Platforms
View
5 Facts & Radio
View
The Uncertain World of Marijuana Advertising
View
Case Study - Entercom "Ultimate Home Fix-Up Sweepstakes"
View
Podcast Listeners Equal Bigger Spenders
View
Consumer Engagement Is About Feeling Special
View
Memorial Day - A Day for Remembering
View
Radio on Main Street Podcast Featuring Ruth Presslaff, Founder and President of Presslaff Interactive Revenue
View
It's About the Connection
View
Radio on Main Street from the Radio Mercury Awards: What Makes a Great Radio Commercial
View
The Passion of a Radio Broadcaster
View
Radio on Main Street Podcast Featuring Jeffrey Hedquist, Known as "Advertising’s Storyteller."
View
Radio - A New Frontier
View
Radio on Main Street Podcast Featuring Fred Jacobs, President of Jacobs Media.
View
Radio on Main Street Podcast Featuring Tony Gray, President and CEO of Gray Communications
View
Katz Radio Group/ Dial Report - Niche Retailer Case Study
View
Nielsen Podcast Insights - Q3 2018
View
Nielsen Podcast Insights - Q3 2017
View
July2018 The Q Report
View
Radio on Main Street Podcast Featuring Doug McElrath and Jim Baxter with the University of Maryland’s Library of American Broadcasting.
View
2018 Political Landscape
View
Political Media Buying 2018: Where Does Radio Fit?
View
Attention Back-to-School Shoppers
View
Nielsen - AUDIO TODAY - July 2018
View
The Pitch - June 2018
View
RAB@Work - June 2018
View
Radio on Main Street from the Radio Mercury Awards: What Makes a Great Radio Commercial
View
Radio Matters Blog: It's About the Connection
View
Case Study: Radio Drive Grocery Store Traffic
View
Case Study: Government Office
View
Case Study: Financial Protection
View
Case Study: Radio Drives Auto Dealer Traffic
View
Case Study: Mathnasium
View
Case Study: Houston Heartburn Center
View
Case Study: Post Honey Bunches of Oats
View
Case Study: Haunted House Promotion
View
Case Study: E Network
View
Case Study: Federal News Radio
View
Case Study: Firehouse Subs
View
Go Daddy Case Study
View
Westwood One: Men's Personal Care Brand Study
View
Edison/Triton: The Podcast Consumer 2018
View
Nielsen - African American Women: Our Science, Her Magic
View
Nielsen - American FAmily Insurance
View
Nielsen Insights: Latina 2.0
View
SCBA - Southern California Broadcasters Association - Auto Path to Purchase
View
Nielsen State of the Media Audio Today - Ethnic Audiences
View
IPSOS In-Car Study
View
Nielsen Podcast Insights
View
Nielsen: Radio and ROI
View
Nielsen Auto Path to purchase
View
Ken Garff Automotive Study
View
7 things brands have completely wrong about radio
View
Infinite Dial - African Americans & Hispanics
View
Jacob's Media Tech Survey 2018
View
Hubbard Radio Local Theater Case Study
View
Community and Southern Bank Case Study
View
Matter of Fact: Creative Corner
View
Matter of Fact - October 2017 - Sound Master
View
Matter of Fact - October 2017: One Trillion Reasons to Celebrate
View
Matter of Fact - October 2017: Listen and Your Audience Shall Find
View
Matter of Fact - October 2017
View
Matter of Fact: Why Coca-Cola & T-Mobile use Radio
View
Matter of Fact - March 2018 - Creative Corner: Big Game Brought Big Sound
View
Matter of Fact - March 2018 - Sound Master: Falling in Love with Radio
View
Matter of Fact - March 2018 -The Podcast Boom
View
Matter of Fact - March 2018
View
Radio Matters Blog: Radio Delivers For Local Businesses
View
Radio Matters Blog: Local Radio Reigns Supreme
View
Radio Matters Blog: Radio: Still the One
View
Radio Matters Blog: Radio Wins in Chicago - A Case Study
View
Radio Matters Blog: Radio Broadcasters of Chicagoland
View
The Infinite Dial 2018
View
Artificial Intelligence
View
Matter of Fact - June 2017
View
Golden Art of Podcasting
View
Programmatic
View
Building Brands
View
Radio Matters to Millenials...a lot!
View
Personality Makes The Difference
View
When it’s time to get serious, Radio Matters
View
Hispanics and radio: A powerful combination
View
How to build an auto brand with audio: Subaru's stunning success via Carmichael Lynch's storytelling
View
Millennial radio listening habits differ by political views
View
Millennials flip the dial to classic hits as the summer starts
View
Radio Matters -- America's companion is also No. 1 in-car
View
Why radio political ad spending is roaring back in 2016 – and which operators will benefit the most
View
Radio Mercury Awards ceremony celebrates 25 years of great advertising
View
Connecting with radio changes as millennials move through life stages
View
Hope springs eternal for all sports and Spanish language radio
View
Community causes can always count on radio for support
View
Millennials have their audio companion in radio
View
Looking beyond the spoken word on radio to reach voters
View
Urban contemporary and news/talk radio continue to soar
View
The beauty of co-op
View
What’s the point?
View
Reach the engaged voter with news, talk and sports radio
View
Radio poised to take advantage of increased political ad spending
View
Radio drives results – for auto dealers
View
Radio drives results – for auto dealers
View
Personality makes a difference
View
News/talk radio becomes a political powerhouse
View
Election 2016 impacting voters
View
Don't sleep on weekends when considering radio listening
View
2016 brings a pattern shift for radio
View
Radio reaches key voters in Super Tuesday states
View
Third annual Westwood One Super Bowl Sound Awards winners
View
'Radio. It's On for Political' Highlights Radio's Expanding Role in 2016 Political Ad Campaigns
View
'Radio. It's On for Political' Highlights Radio's Expanding Role in 2016 Political Ad Campaigns
View
Christmas radio sets a new bar in 2015
View
Radio: The original social medium
View
Tops of 2015: Audio
View
The most-used medium by millennials? Radio
View
Radio reaches the most Americans each week
View
Radio personalities: Adding a personal touch
View
iHeartMedia: AM/FM radio is still in the driver's seat
View
Radio sales professionals: Advertising decision-makers want to hear unique ideas
View
Seasonal patterns rule the day in the November radio ratings
View
Radio: A friend indeed
View
What advertising decision-makers value in radio sellers
View
Radio fall classic: Sports radio hits a grand slam in October
View
KDKA: The first commercial radio station celebrates its 95th anniversary today
View
Radio's returns have advertisers across categories tuning in
View
New Advertiser Sizzle Video: Radio Matters to Advertisers
View
Radio formats fall into familiar trends in September
View
Alpha Media quickly launches companywide campaign to aid flooding victims
View
Advertisers share their positive views on radio
View
Radio and The Home Depot: Working together
View
Radio continues to boost ROI
View
Successful charitable endeavors: A radio tradition
View
Radio Matters
View
The Perception vs. Reality study: A great opportunity for radio
View
No second fiddle: Small and medium markets are vibrant radio marketplaces
View
Study shows that radio's reach far exceeds advertiser perceptions
View
RADIO, NOT YOUTUBE, IS STILL KING OF MUSIC DISCOVERY
View
RADIO STILL BEATS DIGITAL FOR MUSIC DISCOVERY
View
Streaming hasn’t killed the radio star
View
Why Country Radio Still Matters
View
Can NextRadio app help make radio relevant for a digital audience?
View
Radio D.J.s Offer Comfort and Community After Charleston Church Killings
View
Millennials love media on smartphones, shun live TV
View
Radio—Yes, Terrestrial Radio—Is the No. 1 Medium In Terms of Reach
View
How Hip-Hop Is Becoming the Oldies
View
Radio giant Cumulus goes hog wild with country music
View
Radio: The All-But-Forgotten Medium With The Biggest Reach
View
iHeartRadio Joins Snapchat Discover: Why Big Media Is Battling For Real Estate On The Disappearing Messaging App
View
iHeartRadio thriving -- thanks to radio resurgence
View
AT&T to activate FM Radio chips next year
View
No, Radio Isn't Dead -- In Fact, It's Doing Better Than Ever
View
T-Mobile: We're turning on the FM chip
View
Need help hitting your goals? Would $36 billion help?
View
iHeartRadio thriving – thanks to radio resurgence
View
Listen to the music: Ignition's new fan report
View
Tuning in to radio advertising
View
Surprising facts about media usage
View
Nielsen: Radio continues to rank as No. 1 mass reach medium
View
Radio's continued dominance remains one of media's most underreported stories
View
Radio delivers decision-makers for American Family Insurance
View
Radio more engaged with social media, especially with tweets
View
Internet radio advertisers: Get ready to spend more money
View
Consumers still want AM/FM radios in their cars
View
Radio drives return on ad spend and moves the needle for Telco advertising
View
NextRadio: A dynamic extension of the industry's capabilities
View
Finding TV and radio's biggest fans on their home turf
View
Case Studies- Hydro-Flask
View
Case Studies- Hunger Games
View
Ipsos research study highlights continued strength of AM/FM radio in cars
View