RAB Insights

RAB Research Archive

Radio formats fall into familiar trends in September

With summer’s heat in the rearview mirror and pumpkin-spiced everything filling the shelves, we are turning our attention to fall and, on the radio dial, to the seasonal change in habits that corresponds with cooling temperatures and shorter days. Also behind us is the heat of the annual summer push to rule the airwaves, where Classic Hits grabbed headlines last month and was crowned “format of the summer.” Now, with the release of Nielsen’s September portable people meter ratings for U.S. radio, we’re seeing that some of the formats that popped during the summer months are maintaining the momentum while others are rebounding from seasonal declines.

Source: Nielsen

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