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Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
Radio serves many purposes in the lives of its listeners. It’s a medium that is very special to local communities - big and small, as it brings many together in a way that feels very intimate. Radio is known for its great storytelling. We trust it for information and entertainment - for crucial information, such as where to take the kids this weekend or to simply turn it up and dance to the latest hits.
New research shows how radio can help brands build relationships with consumers through the power of storytelling and shared passions.
In conjunction with the Association of National Advertisers (ANA), RAB brings you this presentation, which provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
ANA | RAB Presentation
As a truly mobile medium, radio is the medium closest to purchase. So, when a consumer hears a radio commercial, are they more inclined to visit the advertiser they heard? Does exposure to the radio commercial on certain days of the week have a greater influence on when they visit? The Radio Advertising Bureau (RAB) already proved that radio ads drive online behavior in Radio Drives Search, but what about store traffic? Can radio advertising be attributed to a lift in store/location traffic? The RAB partnered with TagStation’s Dial Report team to not only answer that question, but to attribute radio’s traffic lift across various retail ad categories.
Visit Radio Drives Store Traffic
In today's digital world, consumers' path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search?
Visit Radio Drives Search
Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.
Inclusiveness and diversity are words that we are hearing a lot lately. Sometimes they are used interchangeably, when in fact, they are different. According to the Cambridge dictionary, inclusiveness is "the quality of including many different types of people and treating them all fairly and equally." Diversity is "the condition or fact of being different or varied; the mixture of races and religions that make up a group of people." READ MORE
The one thing we all have in common, no matter what our job title is, what market we work in or who we work for - we all experience change. How we deal with change can determine our success.
In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising Bureau speaks with industry leaders Hartley Atkins, Jonathan Brewster and Susan Larkin about the fine art of managing through change. LISTEN
Have you ever heard of Sutton's Law? Itâ€™s based on the principle that when diagnosing something, you should first consider the most obvious. It is based on bank robber "Slick" Willie Sutton's response to a reporter's question: "Why do you rob banks?" His response? "Because thatâ€™s where the money is!" This same response could be applied to the question; "Why boomers?"" READ MORE
Radio matters. Click play below and find out more.
Radio is America's #1 reach medium. Click here and pass it along.
Nielsen Total Audience Report February 2020
Adults listen to 12.4 hours of radio every week. Click here to share the news.
RADAR 144, March 2020(C) Nielsen Audio, M-Su 24-Hour Cume Est. P12+
Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
$5,000 Radio Station Produced Commercial
Client: Allied Termite and Pest
Emmis Austin Radio
$1,500 PSA Spot or Campaign
Client: Sandy Hook Promise
Southern California Broadcasters Association
$1,500 Game Changer: Most Innovative Commercial Use of Radio
Client: American Egg Board
Will Work For Food Marketing
$1,500 Most Innovative Use of Audio Showcase
Client: Old Spice
$3,000 Integrated Campaign with Radio/Audio
Client: Susan G. Komen
Carton Donofrio Partners