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Hi! I'm your Why Radio AI assistant from RAB.
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Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.
Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.
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Focused on radio's truths, these presentations address current perceptions that may be preventing brands from using radio.
Presentation One Sheet
The Demographic Reset: Unlocking Real Growth With Adults 25–64: A detailed report and analysis from Audacy recommends shifting the traditional buying demographic from 25–54 to 25–64 to better reflect today's true consumer landscape.
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RAB's attribution white paper has been prepared to showcase methodology currently available to measure the effectiveness of radio by and across platforms. Attribution is of paramount importance to the advertising community and there are many providers with capabilities to measure campaign success across radio forms.
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Engagement Labs study commissioned by RAB conveys and underscores radio's unparalleled potential as a driver of brand discussions for advertisers. The study further explores how radio driven brand conversations impact and influence behavior, social issues and purchase intent for a range of category verticals.
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Radio serves many purposes in the lives of its listeners. It’s a medium that is very special to local communities - big and small, as it brings many together in a way that feels very intimate. Radio is known for its great storytelling. We trust it for information and entertainment - for crucial information, such as where to take the kids this weekend or to simply turn it up and dance to the latest hits.
New research shows how radio can help brands build relationships with consumers through the power of storytelling and shared passions.
In conjunction with the Association of National Advertisers (ANA), RAB brings you this presentation, which provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
ANA | RAB Presentation
Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.
13 May
RAB was on the ground at NAB Show 2026 in Las Vegas. The convention brought together nearly 60,000 attendees, including over 1,100 exhibitors alongside high-profile keynote speakers and forward-looking sessions spanning broadcasting, media, advertising and entertainment. The conversation throughout the week for radio was clear: the medium continues to evolve—with new opportunities, and a shared commitment to moving forward with One Voice.
In this first episode of the Radio on Main Street series, Mike Hulvey sits down with NAB's President and CEO Curtis LeGeyt captured as the exhibit floor opened, setting the stage for the key themes of the show.
12 May
As 2026 heads into its second half, local radio sellers and marketers are facing a complex but opportunity-rich marketplace.
5 May
Marketers have spent years chasing younger consumers – following emerging platforms, evolving behaviors and cultural trends. But in the race to connect with millennials and Gen Z, many advertisers may be overlooking one of the most financially powerful audiences in America: baby boomers.
Hi! I'm your Why Radio AI assistant from RAB.
I can answer your questions about advertising,
marketing and radio in all its forms.
Let's Chat
Radio creates brand awareness and drives ROI.
Click below to browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
