RADIO FACTS

Use the drop downs below to create a custom profile of radio listening or click here to download the 10 Reasons to Advertise.

Report Type

Select a type of report.


Medium

Choose the medium you would like.


Estimate

Select a estimate.


Audience

Choose an audience type.


When you are ready, click SUBMIT to create your report.

70%

% state radio is audio source used in-car

Infinite Dial 2024
230,576,000

People 12+ listening each week

RADAR 160, Mar. 2024 (C) Nielsen Audio, M-Su 24-Hour Cume Est.
10.8

Hours listening each week

RADAR 160, Mar. 2024 (C) Nielsen Audio, M-Su 24-Hour Cume Est. P12+
91%

% reached each month (P18+) -- Radio is America's #1 reach medium

Nielsen Audio Today June 2023

Effectiveness

Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.

Frequently Asked Questions

FREQUENTLY ASKED QUESTIONS

Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.

Frequently Asked Questions

MORE RESEARCH

Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.

Radio Impact Reports

MATTER OF FACT

Keeping the advertising community in the know about radio across all platforms with information, insights and more. Click here to subscribe.


Attribution Whitepaper

RAB's attribution white paper has been prepared to showcase methodology currently available to measure the effectiveness of radio by and across platforms. Attribution is of paramount importance to the advertising community and there are many providers with capabilities to measure campaign success across radio forms.

Read More



Performance Multiplier

This report contains compelling evidence of radio's multiplier effect on results for performance marketers and aims to quantify the extent to which radio advertising can boost web traffic for online businesses, both short and/or longer term.

Read More



Making the Case for the Power of Radio

Engagement Labs study commissioned by RAB conveys and underscores radio's unparalleled potential as a driver of brand discussions for advertisers. The study further explores how radio driven brand conversations impact and influence behavior, social issues and purchase intent for a range of category verticals.

Read More



Listen Up!

The System 1 and Radiocentre Listen Up study provides a unique lens on creative effectiveness that can be used to inspire a new generation of audio advertising creativity. The research is uniquely positioned to help understand how to make audio advertising that stirs consumer passions to drives business profits.

Read More



Top Cultural Trends of 2023

Horizon Media’s WHY Group has identified major cultural shifts and key forces at play influencing the nine trends we’re seeing unfold for 2023. They include ongoing inflation, an uncertain job market, a new Congress with a new party in power and a relaxing of the hypervigilance we held for the past three years. We’re starting to see the practical uses of technology that just a few years ago seemed futuristic, and at the same time, we’re grappling with the broader societal impact of these technologies.

Read More



A Bright Future: The Evolution of Radio

This report shows how radio is evolving and continues to embrace technological advances to stay current and engage with the modern consumer. It also shares a glimpse into radio’s future from the perspective of audio professionals.

Read More



Inflation Nation: The status of the "American Dream" and how brands can help.

The U.S. is having its highest inflation period in 40 years. And this time, a once-in-a-generation event is taking place on the heels of another once-in-a-generation event. Just as people emerge from two years of COVID lockdowns, they’re being greeted by insanely high prices for everything from gas and groceries to hotels and airfare - leading to a wallet lockdown.

Read More 



The Power of Actionable Audio Ads

Create stronger, more meaningful brand associations and drive sales by tapping into the powerful combination of conversations and voice commerce.

PDF 



Time With Radio is Time Well Spent

Radio, across its platforms, is a go-to source for its great storytelling, the emotional connections it provides, the talent that consumers consider to be their friends and the trusted information and entertainment, whenever and wherever the listener wants and needs it. From rock to religion, from country to hip-hop, in Spanish, English or another language, radio is there offering diversity of content to a diverse listening audience.

No other media option can do all this. No other media offers this to consumers for FREE. The reality is quite simple; time spent with AM/FM radio is time well spent.

Letter  |   In Spanish  |   FAQs



Audio Pulse: Capturing Perceptions, Opinions and Intentions Among Marketers

Radio serves many purposes in the lives of its listeners. It’s a medium that is very special to local communities - big and small, as it brings many together in a way that feels very intimate. Radio is known for its great storytelling. We trust it for information and entertainment - for crucial information, such as where to take the kids this weekend or to simply turn it up and dance to the latest hits.  

New research shows how radio can help brands build relationships with consumers through the power of storytelling and shared passions. 

In conjunction with the Association of National Advertisers (ANA), RAB brings you this presentation, which provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.

ANA | RAB Presentation


New from Radio Matters

Read the latest blog posts, listen to the Radio on Main Street Podcast or  CLICK HERE  to get Radio Matters Blogs sent directly to your inbox.

29 May

Radio On Main Street Featuring Jason Barrett, Owner of Barrett Sports Media

Author: Mike Hulvey, President/CEO, RAB

In this third episode of the series, we hear the live streamed conversation Mike Hulvey had with Jason Barrett, owner and operator of Barrett Sports Media. Jason shares how the sports radio format continues to explode with roughly 700 sports stations across the country. He also talks about the opportunity that enables broadcasters to tap into the passion and credibility of live and local events and how the listener's trust and radio's unique live and local ability to produce connections is a great differentiator for the radio medium.

Watch the interview on our YouTube channel: Click Here.

READ MORE

28 May

As Millennials Go Through Life, Radio is There to Reach Them

Author: Victor Texcucano, Content Coordinator, RAB

While the oldest are now nearing their mid-40s and the youngest not yet 30, millennials now represent the largest generation group in the U.S. The U.S. Census in 2022 estimated that there were more than 72.24 million millennials.

READ MORE

14 May

Radio is a Must for Homeowner Services

Author: Annette Malave, SVP/Insights, RAB

Depending where you live in the U.S., greenery is popping up everywhere. We are in spring and heading into the summer months. This doesn't just mean that flowers and trees are blooming, it also means that the real estate market is also blossoming. This is the time of the year when the real estate market becomes competitive.

READ MORE

2023 RAB Radio Sizzle Video

RAB's Radio Sizzle Video is available for download.


DOWNLOAD


2023 RAB Radio Sizzle Video Part-1

DOWNLOAD

2023 RAB Radio Sizzle Video Part-2

DOWNLOAD

2023 RAB Multicultural Video

NEW - RAB's Multicultural Video is now available for download.


DOWNLOAD


2023 RAB Multicultural Video Part-1

DOWNLOAD

2023 RAB Multicultural Video Part-2

DOWNLOAD



CASE STUDIES

Radio creates brand awareness and drives ROI.
Click below to browse the case study library below and see why radio matters to businesses of all shapes and sizes.


Creative

Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.




Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country.

MP3 Commercial Audio

RAB's Audio Library contains nearly 1,000 commercials in bright, crisp MP3 format.

Radio Advertising Bureau | Radio Mercury Award Winners

Check out the 2023 Radio Mercury Award Winners. Need more inspiration? Click below and
search the full library of Radio Mercury Award Winners and Finalists.

Listen to the 2023 Winners

Tools

These tools are designed to help you understand and use radio effectively. Click below to begin.

Why Radio Slide Deck A complete PowerPoint presentation illustrating radio's effectiveness Why Radio - All | Black | Hispanic
FAQ's Answers to some of the most commonly asked questions about radio
Radio Matters Radio Matters is an overarching Radio Advertising Bureau initiative that showcases the strengths of radio in meaningful and impactful ways
10 Reasons to Advertise Targeting, immediacy, ubiquity and more. Here are 10 reasons why radio
advertising works

Ad Spending

Every day, advertisers turn to radio to build strong brands and drive sales. Who are the top spenders?
Check out Ad Spending data and other resources in this section.

Contact Us

Need more help? Ask RAB!

Need more help? Ask RAB!