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Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
As a truly mobile medium, radio is the medium closest to purchase. So, when a consumer hears a radio commercial, are they more inclined to visit the advertiser they heard? Does exposure to the radio commercial on certain days of the week have a greater influence on when they visit? The Radio Advertising Bureau (RAB) already proved that radio ads drive online behavior in Radio Drives Search, but what about store traffic? Can radio advertising be attributed to a lift in store/location traffic? The RAB partnered with TagStation’s Dial Report team to not only answer that question, but to attribute radio’s traffic lift across various retail ad categories.
Visit Radio Drives Store Traffic
In today's digital world, consumers' path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search?
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What’s the one thing that everyone needs but not many have? It’s also one thing that many adults won’t speak to their loved one about. Life insurance.
According to the Insurance Information Institute, only 60% of U.S. adults had some form of life insurance and 20% believed that they didn’t have enough. The most common reasons for owning life insurance: cover burial and final expenses, help replaced lost wages of a wage earner and leave some money/inheritance. READ MORE
Growing revenue with new and inventive ideas is a focus at every radio station no matter the size of the market. One of the ways to increase revenue at the local level has been around for years – it’s called co-op. While co-op is not a replacement for sales strategy or process, the concept of using co-op dollars to enhance a retailer’s advertising plan is not new, and yet the amount of funds that go unused are staggering and in the billions of dollars. Just like radio stations have evolved from selling solely on-air inventory, co-op plans have evolved and now cover digital, events, promotions, and traditional advertising.
In this edition, Erica Farber, President and CEO of the RAB speaks with Andrea Clay, National Sales Manager for Beasley Media Group/Charlotte. The concept of co-op is being embraced in a big way by the cluster and the results are even bigger! LISTEN
Radio matters. Click play below and find out more.
Radio is America's #1 reach medium. Click here and pass it along.
Nielsen Q1 2019 Total Audience Report
Adults listen to 12.6 hours of radio every week. Click here to share the news.
RADAR 141 June 2019 (C) Nielsen Audio, M-Su 24-Hour Cume Est. P12+
Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
$5,000 Radio Station Produced Commercial
Client: Allied Termite and Pest
Emmis Austin Radio
$1,500 PSA Spot or Campaign
Client: Sandy Hook Promise
Southern California Broadcasters Association
$1,500 Game Changer: Most Innovative Commercial Use of Radio
Client: American Egg Board
Will Work For Food Marketing
$1,500 Most Innovative Use of Audio Showcase
Client: Old Spice
$3,000 Integrated Campaign with Radio/Audio
Client: Susan G. Komen
Carton Donofrio Partners