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Hi! I'm your Why Radio AI assistant from RAB.
I can answer your questions about advertising,
marketing and radio in all its forms.
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Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.
Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.
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Focused on radio's truths, these presentations address current perceptions that may be preventing brands from using radio.
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The Demographic Reset: Unlocking Real Growth With Adults 25–64: A detailed report and analysis from Audacy recommends shifting the traditional buying demographic from 25–54 to 25–64 to better reflect today's true consumer landscape.
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RAB's attribution white paper has been prepared to showcase methodology currently available to measure the effectiveness of radio by and across platforms. Attribution is of paramount importance to the advertising community and there are many providers with capabilities to measure campaign success across radio forms.
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Engagement Labs study commissioned by RAB conveys and underscores radio's unparalleled potential as a driver of brand discussions for advertisers. The study further explores how radio driven brand conversations impact and influence behavior, social issues and purchase intent for a range of category verticals.
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Radio serves many purposes in the lives of its listeners. It’s a medium that is very special to local communities - big and small, as it brings many together in a way that feels very intimate. Radio is known for its great storytelling. We trust it for information and entertainment - for crucial information, such as where to take the kids this weekend or to simply turn it up and dance to the latest hits.
New research shows how radio can help brands build relationships with consumers through the power of storytelling and shared passions.
In conjunction with the Association of National Advertisers (ANA), RAB brings you this presentation, which provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
ANA | RAB Presentation
Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.
4 February
IIn the second to last episode of the season, RAB's Tammy Greenberg chats with Greg Licciardi, vice president, partnerships & sponsorships, ANA - a role he stepped into just six months ago, after a career spanning agencies, media, ad tech and more than a decade teaching modern marketing at Fordham and Seton Hall. Greg is also the author of The Holy Grail of Marketing, a new book exploring how brands can use AI, data and cross-platform strategy to reach the right consumer in the right moment with the right message.
In a fragmented media world, brands are searching for relevance, and in our discussion, Greg underscores the power of audio and its ability deliver messaging at exactly the right time, in the right mindset and often in the most personal environment a brand could ask for - the listener's everyday life. It's a great listen with an important reminder that as marketing evolves, brands that win will blend innovation with intention - and recognize that channels like radio don't just reach consumers, they move them
10 February
Digital Is Now Radio's Growth Engine: What the 2026 RAB - Borrell Benchmark Means for Local Media
For more than a decade, RAB's Annual Digital Benchmarking Report, produced by Borrell Associates Inc., has helped radio leaders understand how local advertising is changing and what it takes to stay competitive.
This year's findings confirm what many broadcasters are already seeing.
3 February
The tooth fairy… from a young age. Many of us are told that you will receive a "reward" when you lose a tooth. So, why as adults, do so many of us dread dental visits?
Hi! I'm your Why Radio AI assistant from RAB.
I can answer your questions about advertising,
marketing and radio in all its forms.
Let's Chat
Radio creates brand awareness and drives ROI.
Click below to browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
