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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

Instant Backgrounds – Bridal Market and Liquor/Wine Retailing


Use the Cold Call Script as a guideline for making initial calls with prospects.


The Infinite Dial 2024 – A Look at Hispanics and African-Americans is now available on WhyRadio “More Research” section.

Our Picks

Register for the upcoming live presentation “The Seven Steps To Selling Success - Research” on May 1st at 12 PM CT.


The Multicultural Checklist provides points that marketing professionals should share to validate value of the multicultural consumer.


Our Auto Toolkit uses the most recent MRI-Simmons data from Listener and Auto Buyer Profiles to slide decks comparing your format to auto-buying intenders.

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Miscellaneous

Deadline to enter the Radio Mercury Awards is TODAY!

The Call for Entry deadline for the 2024 Radio Mercury Awards is TODAY! You have until 11:59 p.m. ET to submit your work. So, if you haven't had the chance to enter the most exciting competition for radio advertising, you have hours left! Here are the details: No late entry fees. Get started: Download the entry kit and select your best categories. Questions? Check out our FAQs. Ready to enter? Do it online.

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Miscellaneous

Next RAB live presentation: The Seven Steps to Selling Success — Research

The "Seven Steps to Selling Success" series of live presentations helps sellers navigate the seven critical steps to making a sale. Join us as we cover the third step of the process: research. This presentation takes place at noon CT on Wednesday, May 1, 2024.

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Miscellaneous

As we enter spring and summer, use these relevant Instant Background reports

The days of punishing cold weather are out. The days for cold beverages, lawn and garden work and the busy wedding season are upon us. As consumers shift their mindset, now is the time to reach out to prospects in these respective businesses to connect with consumers. The best way to serve these local prospects is by staying as informed as possible on their industries and understanding their business challenges and opportunities. Instant Backgrounds will help you do exactly that. Time and time again, RAB members state that Instant Backgrounds are among their favorite tools. These reports provide you with specific data – who buys, what they buy, when they buy it and many other crucial details that you will need to learn about specific businesses and industries. They can aid in conversations with prospective clients or understand the challenges of current clients.

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