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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

Updated Instant Backgrounds - Life Insurance.


Just posted – the 2025 Promotional Calendar (through Q3) can be used to create fun promotional events for clients in the new year.


Media Facts provides an overview of key media categories competing with radio for advertising dollars. Digital Audio and OOH just updated.

Our Picks

Register for the upcoming live presentation "Radio Works for Recruitment" on October 23rd at 12 PM CT.


Ad-to-Sales Ratio can assist you with determining how much money a business should allocate for advertising in a fiscal year.


Glance through the Provoke Insights section that provides radio listener insights and contains category research.

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Miscellaneous

Daily loneliness afflicts 1 in 5 in US

Recent Gallup data reveals that 20% of U.S. adults experience daily loneliness, an increase from earlier this year. Despite pandemic recovery, loneliness persists, significantly affecting life satisfaction but having a smaller impact on future life optimism.

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Home Health Care

Health literacy challenges increase costs, client concerns

Health literacy challenges are driving up costs and complicating care for home health clients. By simplifying communication and addressing cultural barriers, caregivers can help patients better understand their health needs and make informed decisions, ultimately improving outcomes and reducing expenses.

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Life Insurance

Life insurers miss the mark on clarity of information and personalization—particularly among younger customers, J.D. Power finds

The life insurance industry struggles with slow growth and generational shifts, as younger customers find communications overly complex. J.D. Power's study highlights that building trust and simplifying processes are essential to attracting Millennial and Gen Z policyholders.

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