Miscellaneous

One of radio's greatest strengths is its local connection to communities. In this presentation, you will hear of an impactful case study on how radio can embrace local sports to deepen that connection to achieve results for clients and drive revenue. Joining us for this presentation are Jeremy Law and Michael Brannon, RadioAlabama, Marble City Media This presentation takes place at noon CT on Wednesday, May 21, 2025.

Miscellaneous

During the latest in the One Voice for Radio series, "Audience Lift: Impact to Action," Jon Miller, vice president, audience insights, and Rich Tunkel, managing director, Nielsen Audio, shared insights into the three-book data and how the lift in impressions, reach and frequency can be communicated and promoted. With a full quarter of data using Nielsen's 3-Minute Qualifier, attendees learned the positive impact of the revised measurement. "Everyone's about 15% higher in this first quarter than what we saw in the fourth quarter. By going to a three-minute qualifier, we've captured more audience. We're therefore capturing more impressions, will deliver more to advertisers and we're finding that extra audience in the radio numbers," noted Miller.

Miscellaneous

"Misperceptions about the medium are pervasive among the marketing and advertising community, and that is preventing brands not currently using radio from experiencing the results it can provide to their bottom line." Read RAB's most recent Matter of Fact article, "It's Time Marketers Hear the Truth About Audio," which also appears as an editorial contribution in the ANA Newsstand. The time is now to question perceptions and explore what audio can do to drive bottom-line results. Audio commands consumers' attention. It's a highly measurable medium. Brands looking for growth shouldn't neglect audio.