How much should advertisers allocate to their advertising budgets? To help answer this important question, RAB offers highlights from Schonfeld & Associates, Inc.'s annual Advertising Ratios & Budgets publication.
This section will help you prepare for first meetings with prospects and clients.
RAB's Seven Steps of Selling is the foundation for a successful career in selling. In this session we concentrate on effective CNAs.
Members: Click here for the webinar resource page
Common terms and definitions covering the buying and selling of media.
Based upon the latest three year average, this data from the U.S. Department of Commerce lists sales trends for key advertiser categories. Use this document to identify periods within the annual sales cycle where clients must advertise.
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