"Webinars On Demand"
The Art of Upselling
Recorded Live Nov. 14, 2019In most local markets there's no shortage of things to sell. How do you prioritize, and how do you maximize the opportunities for your clients? This webinar will give you strategies for selling more to your current clients and prospects.
Price: $79 Non-Member
Click here to order
Using Radio to Sell More Cars
Recorded Live November 13, 2019Presented to members of the National Automobile Dealers Association (NADA) November 2019. This webinar can help you position radio as a sales and traffic building medium.
Price:FREE to RAB Members Only
Please login to order or call 800-232-3131 to ask about membership.
Secrets of Using a Social Media Influencer to Increase Your Sales
Recorded Live Oct 10, 2019Social media influencing is the endorsement of the digital age and when done properly, can significantly grow your business. There are many benefits to influencer marketing, and in this webinar we will explore the best tactics and strategies from various social influencers when developing successful campaigns.
Price: $79 Non-Member
Click here to order
How Data Increases Your Sales Revenue
Recorded Live October 1, 2019Data, specifically around attribution, is shifting the way advertisers view radio. Learn how you can use data to level the playing field between radio and digital and prove that radio drives search and web traffic.
Price: $79 Non-Member | FREE to RAB Members
Please call 800-232-3131 to order.
MANAGER SERIES - Secrets to Hiring & Maintaining a Multi-generational Sales Team
Recorded Live September 18, 2019Baby Boomers, Gen X, Gen Z, Millennials. Each generation requires different management strategies, and at the same time you want the identical outcome: Successful, happy, productive, and profitable teams. In this webinar you will understand the challenges and opportunities of managing multiple generations and maximizing satisfaction, productivity and profitability.
Price: $79.00
Click here to order
Developing the Perfect Idea for Your Client
Recorded Live Sept 12, 2019You've done a great CNA, you've done your research, and you have the facts and figures to support your presentation. Now all you need is the perfect idea. Here you will find ways to develop those great ideas, because we all know that ideas sell better than salespeople.
Price: $79 Non-Member
Click here to order
How to Sell More Radio - Creative That Drives Results
Recorded Live August 6, 2019You’ll laugh, you’ll cry, you’ll be surprised, and you’ll be inspired. But most importantly, you’ll walk away with a rejuvenated passion to help your clients take advantage of Radio’s power. Ultimately, you will be able to prove to your prospect that, when used as directed, RADIO DELIVERS EVERY TIME!
Price: $79 Non-Member
Please call 800-232-3131 to order.
MANAGER SERIES - Thinking and Budgeting Like an Owner
Recorded Live July 24, 2019What are the most critical strategies when preparing a budget? How can your budget help you meet your strategic goals? Budgets should be ambitious but realistic, they must align with the organization’s overall strategic priorities, and they have to be approved. In this webinar you'll uncover the tools to help you better manage and budget the business side of broadcasting.
Price: $79.00
Click here to order
The Scientific Secrets of Perfect Timing
Recorded Live July 18, 2019Everyone knows that timing is everything. But we don’t know much about timing itself. Our lives are a never-ending stream of "when" decisions, yet we make those decisions based on intuition and guesswork. Daniel H. Pink, the #1 bestselling author, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home.
Price: $79 Non-Member
Please call 800-232-3131 to order.
A Beginners Guide to Data, Analytics & Attribution
Recorded Live June 11, 2019Data, data, data...It seems all we hear about today is data. Where does it come from? How can it help you serve your clients better? How can it help you create better advertising strategies? This webinar will provide the answer to those questions and more.
Price: $79 Non-Member
Please call 800-232-3131 to order.
MANAGER SERIES - How To Build a Super-Star Seller in 90 Days
Recorded Live May 22, 2019They passed all the tests, sailed through your interviewing process and now they are on your team. You’ve hired the perfect candidate. While some may feel the hard work is over, this is actually when the real work begins. In this webinar you will learn best practices for helping an outstanding candidate transition to a top performing seller.
Price: $79.00
Click here to order
5 Ways Google Analytics Can Help You Sell More
Recorded Live May 14, 2019Google provides hundreds of different metrics, but that can also be a bit overwhelming. In this webinar, you'll learn 5 of the best ways google can help you discover new ideas for better partnerships and close more business.
Price: $79 Non-Member
Please call 800-232-3131 to order.
Selling Audience, Not Platform
Recorded Live April 18, 2019360° Marketing means shifting from selling platforms to selling audiences. On this webinar you will see examples of 360° executions that use social and hashtags as currency as well as offline and online data to leverage talent.
Price: $79 Non-Member
Please call 800-232-3131 to order.
Elevate Your Mindset: How to Position Yourself for Success
Recorded Live March 12, 2019Do you know what separates good salespeople from great salespeople?
It isn't necessarily what they do; it's HOW they think.
Successful salespeople have a different mindset that allows them to confidently ask the tough questions, get to the right person, and sell value vs. relying on a lower price. During this webinar, L'areal Lipkins will share a four-step process to elevate your mindset and change the way you show up in front of prospects and clients.
Price: $79 Non-Member
Please call 800-232-3131 to order.
MANAGER SERIES - Managing Up, Down & Sideways
Recorded Live March 6, 2019Marketing budgets have been relatively flat for two decades. Organizations that effectively adapt and communicate in the new marketing ecosystem, grow. Those that do not, consolidate, contract or collapse. In this webinar you'll learn how to help your business thrive.
Price: $79.00
Click here to order
Borrell: Digital Revenues Report
Recorded Live Feb. 12, 2019RAB has worked with Borrell Associates to create this report benchmarking the local digital advertising landscape, radio managers' attitudes toward digital, and radio's digital revenues by station and cluster. Borrell Associates is the leading local ad-tracking firm. Borrell has been tracking digital revenue from more than 7,000 local media companies since 2002. The report and a recording of a webinar that adds ancillary information is available to RAB members only as a benefit of membership.
Price: $79 Non-Member | FREE to RAB Members
Please call 800-232-3131 to order.
MANAGER SERIES - Thriving in The New Media & Marketing Ecosystem
Recorded Live January 30, 2019Marketing budgets have been relatively flat for two decades. Organizations that effectively adapt and communicate in the new marketing ecosystem, grow. Those that do not, consolidate, contract or collapse. In this webinar you'll learn how to help your business thrive.
Price: $79.00
Click here to order
Storytelling in 60 Seconds or (Much) Less
Recorded Live Jan. 22, 2019As media vehicles and platforms proliferate, advertisers are challenged with reducing their brand messages into shorter and shorter unit lengths: Fifteens? Sixes? It's a daunting task to fit a coherent and compelling advertising message into those tiny packages. But Chris Smith, veteran writer and creative director at The Richards Group in Dallas Texas, uses an entertaining mix of radio spots of varying lengths to illustrate the storytelling techniques that will help you tell compelling brand stories in any spot. Yes, even a 6 second one.
Price: $79
Please call 800-232-3131 to order.
10 Misperceptions of Radio
Recorded Live Jan. 15, 2019There are numerous misperceptions about the power of radio. During this webinar you'll hear the 10 most common misperceptions based on RAB Member feedback. We will equip your with the research and tools to address them with your clients and prospects.
Price: $79 Non-Member | FREE to RAB Members
Please call 800-232-3131 to order.
