How to Sell More Radio - Creative That Drives Results
Recorded Live August 6, 2019You’ll laugh, you’ll cry, you’ll be surprised, and you’ll be inspired. But most importantly, you’ll walk away with a rejuvenated passion to help your clients take advantage of Radio’s power. Ultimately, you will be able to prove to your prospect that, when used as directed, RADIO DELIVERS EVERY TIME!
Price: $79 Non-Member
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MANAGER SERIES - Thinking and Budgeting Like an Owner
Recorded Live July 24, 2019What are the most critical strategies when preparing a budget? How can your budget help you meet your strategic goals? Budgets should be ambitious but realistic, they must align with the organization’s overall strategic priorities, and they have to be approved. In this webinar you'll uncover the tools to help you better manage and budget the business side of broadcasting.
Price: $79.00
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The Scientific Secrets of Perfect Timing
Recorded Live July 18, 2019Everyone knows that timing is everything. But we don’t know much about timing itself. Our lives are a never-ending stream of "when" decisions, yet we make those decisions based on intuition and guesswork. Daniel H. Pink, the #1 bestselling author, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home.
Price: $79 Non-Member
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A Beginners Guide to Data, Analytics & Attribution
Recorded Live June 11, 2019Data, data, data...It seems all we hear about today is data. Where does it come from? How can it help you serve your clients better? How can it help you create better advertising strategies? This webinar will provide the answer to those questions and more.
Price: $79 Non-Member
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MANAGER SERIES - How To Build a Super-Star Seller in 90 Days
Recorded Live May 22, 2019They passed all the tests, sailed through your interviewing process and now they are on your team. You’ve hired the perfect candidate. While some may feel the hard work is over, this is actually when the real work begins. In this webinar you will learn best practices for helping an outstanding candidate transition to a top performing seller.
Price: $79.00
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5 Ways Google Analytics Can Help You Sell More
Recorded Live May 14, 2019Google provides hundreds of different metrics, but that can also be a bit overwhelming. In this webinar, you'll learn 5 of the best ways google can help you discover new ideas for better partnerships and close more business.
Price: $79 Non-Member
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Selling Audience, Not Platform
Recorded Live April 18, 2019360° Marketing means shifting from selling platforms to selling audiences. On this webinar you will see examples of 360° executions that use social and hashtags as currency as well as offline and online data to leverage talent.
Price: $79 Non-Member
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Elevate Your Mindset: How to Position Yourself for Success
Recorded Live March 12, 2019Do you know what separates good salespeople from great salespeople?
It isn't necessarily what they do; it's HOW they think.
Successful salespeople have a different mindset that allows them to confidently ask the tough questions, get to the right person, and sell value vs. relying on a lower price. During this webinar, L'areal Lipkins will share a four-step process to elevate your mindset and change the way you show up in front of prospects and clients.
Price: $79 Non-Member
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MANAGER SERIES - Managing Up, Down & Sideways
Recorded Live March 6, 2019Marketing budgets have been relatively flat for two decades. Organizations that effectively adapt and communicate in the new marketing ecosystem, grow. Those that do not, consolidate, contract or collapse. In this webinar you'll learn how to help your business thrive.
Price: $79.00
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Borrell: Digital Revenues Report
Recorded Live Feb. 12, 2019RAB has worked with Borrell Associates to create this report benchmarking the local digital advertising landscape, radio managers' attitudes toward digital, and radio's digital revenues by station and cluster. Borrell Associates is the leading local ad-tracking firm. Borrell has been tracking digital revenue from more than 7,000 local media companies since 2002. The report and a recording of a webinar that adds ancillary information is available to RAB members only as a benefit of membership.
Price: $79 Non-Member | FREE to RAB Members
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MANAGER SERIES - Thriving in The New Media & Marketing Ecosystem
Recorded Live January 30, 2019Marketing budgets have been relatively flat for two decades. Organizations that effectively adapt and communicate in the new marketing ecosystem, grow. Those that do not, consolidate, contract or collapse. In this webinar you'll learn how to help your business thrive.
Price: $79.00
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Storytelling in 60 Seconds or (Much) Less
Recorded Live Jan. 22, 2019As media vehicles and platforms proliferate, advertisers are challenged with reducing their brand messages into shorter and shorter unit lengths: Fifteens? Sixes? It's a daunting task to fit a coherent and compelling advertising message into those tiny packages. But Chris Smith, veteran writer and creative director at The Richards Group in Dallas Texas, uses an entertaining mix of radio spots of varying lengths to illustrate the storytelling techniques that will help you tell compelling brand stories in any spot. Yes, even a 6 second one.
Price: $79
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10 Misperceptions of Radio
Recorded Live Jan. 15, 2019There are numerous misperceptions about the power of radio. During this webinar you'll hear the 10 most common misperceptions based on RAB Member feedback. We will equip your with the research and tools to address them with your clients and prospects.
Price: $79 Non-Member | FREE to RAB Members
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