NEW RAB.COM SECTION: Business Unusual - A new section focused on today's extraordinary times to provide radio sellers and marketers with the tools you need now.
"Webinars On Demand"
BUSINESS UNUSUAL - CRISIS MARKETING IDEAS: Getting Your Advertiser's Juices Flowing
Recorded Live April 1, 2020.
Price:FREE to RAB Members Only
Please login to order or call 800-232-3131 to ask about membership.
BUSINESS UNUSUAL - CRISIS MARKETING IDEAS: Getting Your Advertiser's Juices Flowing
Recorded Live March 30, 2020Are your customers canceling their orders? You've GOT to be kidding! This webinar from local market-research experts Borrell Associates offers proof that it's probably the BEST time to be advertising. It also offers the best-of-the-best crisis marketing ideas seen in the past two weeks -- many of which apply across all types of businesses. Bringing these ideas to local businesses can really get their juices flowing.
Price:FREE to RAB Members Only
Please login to order or call 800-232-3131 to ask about membership.
BUSINESS UNUSUAL - How to Talk to Your Advertisers Now
Recorded Live March 25, 2020In this webinar you'll learn how proactive communication can reduce the stress for you and for your clients. For some, this may be the perfect time to start advertising. knowing how to approach those new prospects is critical. In times of uncertainty, relationships matter more than ever. Empathy becomes your strongest asset in helping clients navigate unprecedented times.
Price:FREE to RAB Members Only
Please login to order or call 800-232-3131 to ask about membership.
Crafting Radio Creative that Works
Recorded Live March 12 20, 2020The first steps to winning a person's heart and mind are being relevant, engaging, and eager to capture her attention. It's the same drill for advertising. Above all, advertising creative is the most important factor for influencing behavior and driving sales. In this webinar learn how to make it work.
Price: $79 Non-Member
Click here to order
MANAGER SERIES - Recruiting/Maintaining a Multi-Generational Workforce
Recorded Live March 4, 2020In this session we are going to introduce you to your future employee, as we will take a deep dive into the minds of tomorrow. Included in our discussion is a look at Gen-Y, Gen Z and a sneak peek at Gen Alpha.
We can’t predict the future, but we can invent it.
Price: $79.00
Click here to order
There's a Pot of Gold at the End of the Rainbow
Recorded Live Feb 20, 2020Billions of manufacturer marketing dollars are left unspent each year. Yes, billions. Understanding why and how Co-op advertising works, can give you a lucrative new revenue stream to pursue and enhance your clients' marketing budget and improve your billing. This webinar will show you why, how and what to do.
Price: $79 Non-Member
Click here to order
Benchmarking Radio Stations' Online Revenues
Recorded Live February 13, 2020Digital advertising platforms are driving revenue growth for traditional media companies. Find out what marketers are buying and what they expect in our annual release of the RAB/Borrell Benchmarking report Free for RAB Members.
Price:FREE to RAB Members Only
Please login to order or call 800-232-3131 to ask about membership.
MANAGER SERIES - Harnessing the Power of High Achievers
Recorded Live January 29, 2020High achievers have strong ego drives. They tend to run and gun, pay little attention to rules and are very passionate about winning. A team's success is dependent on everyone working together towards a common goal. While these two concepts seem at odds, they aren't. Find the balance that turns high performance individuals into the heart of a high-performance team.
Price: $79.00
Click here to order
Prospecting in a Digital World
Recorded Live Jan 23, 2020Technology is driving business, marketing decisions and strategy. It’s also changed the way we buy, shop, and function in our daily lives. This webinar will give you tools and resources to leverage technology to maximize your prospecting efforts.
Price: $79 Non-Member
Click here to order
Driving Automotive Sales
Recorded Live January 16, 2020Automotive remains one of the strongest ad categories and while they've recently had a love affair with digital, they are coming back to more traditional media. In this webinar you will learn the data to support the move back to traditional and a more balanced approach to marketing. This webinar also shows you how to use the tools available to you on RAB.com so that you increase revenue on your station and drive auto sales for dealers.
Price:FREE to RAB Members Only
Please login to order or call 800-232-3131 to ask about membership.
"Webinars On Demand"
