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How Radio/Audio Can Succeed in Tough Ad Market



As brands navigate today’s uncertain advertising market, audio can offer them a brand-safe haven. According to exclusive research from The Myers Report, audio outperforms many other media in important sales categories, including trust, client support, and communicating value. Now, it’s up to the audio industry, including broadcast radio and digital audio, to deliver that message to brands, agencies, and ad executives.

Source: RAB

Contributor: Alli Romano, Columnist, Alli on Audio Podcaster- MediaVillage

View or Download: http://www.radiomatters.org/index.php/2020/08/11/how-radioaudio-can-succeed-in-tough-ad-market/

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