RAB Research Archive
How Radio/Audio Can Succeed in Tough Ad MarketAs brands navigate today’s uncertain advertising market, audio can offer them a brand-safe haven. According to exclusive research from The Myers Report, audio outperforms many other media in important sales categories, including trust, client support, and communicating value. Now, it’s up to the audio industry, including broadcast radio and digital audio, to deliver that message to brands, agencies, and ad executives. Source: RABContributor: Alli Romano, Columnist, Alli on Audio Podcaster- MediaVillage View or Download: http://www.radiomatters.org/index.php/2020/08/11/how-radioaudio-can-succeed-in-tough-ad-market/ |
