RAB Insights

RAB Research Archive

Consumer Engagement Is About Feeling Special

Despite the technologies and platforms available today, many marketers do not believe that their consumer engagement is successful. In fact, 50% of CMOs believe that their consumer engagement is not very good/terrible. That is an astounding figure. Even more surprising is that 75% of CMOs believe their jobs are on the line if their customer experience strategies are unsuccessful, according to a 2018 report from the CMO Council. Based upon the report, one of the reasons contributing to low engagement levels is inconsistency in delivering personalized engagements across consumer touchpoints. When it comes to consumer engagement, nothing is more personal or engaging than radio. ..........READ MORE..........

Annette Malave, SVP/Insights, RAB

View / Download