RAB Research Archive

Radio Matters Blog: Radio Delivers For Local Businesses



Small businesses are thriving and looking at 2018 in a positive way, and radio is the perfect vehicle to help them meet their 2018 revenue expectations and goals. Each year BIA/Kelsey conducts Local Commerce Monitorâ„¢ (LCM), a survey that tracks small-business advertising and marketing spending, buying preferences, and reported return on investment. Within the LCM, BIA/Kelsey also examines franchises. A franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.

Source: RAB



View or Download: http://www.radiomatters.org/index.php/2018/02/19/radio-delivers-for-local-businesses/

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