RAB Insights

RAB Research Archive

Radio fall classic: Sports radio hits a grand slam in October



One of biggest appeal of sports is the connection to history that both players and fans share, especially the continuous cycle of comparing records and achievements to those from previous seasons. Today, the sports landscape looks similar to a year ago: The New England Patriots are making headlines in the NFL, college football is capturing our attention on Saturdays and on the radio airwaves, Sports radio is setting records once again for share of audience.

Source: Nielsen



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