RAB Insights

RAB Research Archive

What Radio Buyers Are Doing

To understand the crisis facing local media companies, two things are worth knowing about local radio buyers. They are: Expanding the types of advertising they’re buying Cutting the number of companies they’re buying from Let that sink in. They are buying more, from fewer companies. The big question is, who’s being cut, and why? (If you’re not into reading, jump to the very last sentence for the answer.)

Source: RAB Insights

Contributor: Gordon Borrell, CEO, Borrell Associates