Looking beyond the spoken word on radio to reach voters

While News/Talk stations may be the most popular venue on radio for political commentary, Adult Contemporary (AC) and Classic Hits also rank among the top five most popular formats for voters. In fact, AC is one of the most popular and wide-reaching formats overall. And this popularity skews its audiences’ political preferences to mirror the national average. On average, 43 percent of AC radio listeners in PPM markets are independent/unregistered, the same rate as the total U.S.