May 10, 2024 |
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RADIO FACTS
Audience Research
Who listens, consumer trends and more
Effectiveness
Power your marketing
Misperceptions of Radio
Radio is vibrant and thriving. Find out more.
Radio Matters
Blogs, podcasts and more
Why Radio
All about radio in one place
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Effectiveness
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Why Radio
PLANNING / BUYING
Broadcast Calendar
Official broadcast calenders to help you plan
Case Studies
Case studies for national and local brands
Diverse Media Guidelines
AIMM guidelines for diverse buyers and media suppliers
Matter of Fact Newsletter
Catch up on the latest trends in radio / audio
Media Buy/Sell Terms
Terms covering the buying and selling of media
Misperceptions of Radio
Radio is vibrant and thriving. Find out more.
Radio Matters Video
Find out why radio matters
Radio Ratings Services
Radio Ratings by Market
Research Studies
The latest research on how and why radio works
Why Radio
All about radio in one place
Broadcast Calendar
Case Studies
Diverse Media Guidelines
Matter of Fact Newsletter
Media Buy/Sell Terms
Radio Matters Video
Radio Ratings Services
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Research Studies
Why Radio
SALES TOOLS
Prospecting
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CNA
Uncover your client's biggest marketing challenges
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Write client-focused presentations
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Great advice from sales leaders
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The latest guides for political advertising
Radio Sales Today
Visit the archive for RAB's daily newsletter
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CREATIVE
ABX Scorecard
See and hear how national brands measure up
Sample Creative Brief
Every great ad starts with a great brief
Commercial MP3 Audio
Share the storytelling power of radio
Copy Ideas
Idea starters for your scripts
Creative Best Practices
Write and produce better commercials
Creative Resources Directory
Tap into a world of talent
Promo Calendar
Days to help your clients plan promotion
Promotional Ideas
Find promotional ideas to help your clients
Radio Mercury Awards
Listen the past winners and finalists
ABX Scorecard
Sample Creative Brief
Commercial MP3 Audio
Copy Ideas
Creative Best Practices
Creative Resources Directory
Promo Calendar
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TRAINING
RAB Professional Development
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Hire the best talent
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