RAB Research Archive
Radio Matters Blog - Christmas in July?If the holidays represent the most wonderful time of the year, it would be no surprise that consumers are already thinking ahead to the holidays and fantasizing about a more optimistic time. According to a recent Voxware study, 51% of consumers expect to begin their holiday shopping earlier than usual this year. Another study done by Radial found that 39% of shoppers plan to begin shopping for the holidays in October. Source: RABRita Landells, Member Response Manager, RAB View or Download: http://www.radiomatters.org/index.php/2020/07/21/christmas-in-july/ |
