RAB Insights

RAB Research Archive

Radio Matters to Auto Dealers

According to the National Automobile Dealers Association (NADA), auto dealers had a trillion dollars in sales in 2018. Sales for 2019 have been difficult due to winter storms, the impact of the government shutdown and lower tax refunds. While vehicle sales may be affected by external influences, dealerships continue to advertise. As a top spending ad category across multiple media, it’s important to understand the view dealerships have of the media options available to them.

Source: RAB

Annette Malave, SVP/Insights, RAB

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