RAB Insights

RAB Research Archive

Radio's continued dominance remains one of media's most underreported stories

New statistics show that radio is still very much a popular form of entertainment in America — in fact, more than 90 percent of Americans listen to it each week. The Nielsen data shows that 243 million Americans (over the age of 12) listen to AM/FM radio each week. Audio consumers spend more than half (52.1 percent) their time listening to radio, according to the statistics, and traditional radio has an 8-to-1 time spent advantage over burgeoning technologies like internet radio and streaming outlets. Furthermore, AM/FM continues to be the source of in-car listening for the most Americans.

Source: Mediaite

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