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RAB Research Archive

iHeartMedia: AM/FM radio is still in the driver's seat

It’s no secret that modern American life is all about the individual who is always on the go. Whether it’s heading to work, traveling to the gym or grocery or shuttling kids to all their extracurricular activities, today’s Americans spend 70 percent of their waking hours outside of the home – and spend over 30 percent more time in their cars than they did just ten years ago. In that same ten-year time frame, consumers have been introduced to a vast array of new digital automotive entertainment concepts from streaming radio to in-dash entertainment options. But amid all of today’s choices one thing remains constant – the desire of consumers for AM/FM broadcast radio in their cars.

Source: Media Village

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