RAB Insights

RAB Research Archive

Third annual Westwood One Super Bowl Sound Awards winners

Westwood One announced the winners of the third annual Westwood One Super Bowl Sound Awards, recognizing excellence in audio creativity and celebrating brand advertisers and radio creative. Westwood One asked listeners to vote on their favorite audio commercials airing in the Westwood One Super Bowl 50 broadcast. Consumers could listen and vote on the ads at www.thesoundawards.com. In addition, Westwood One commissioned a Nielsen study of 3,030 consumers who rated all 45 commercials on a series of key attributes. Listeners voted for Service King’s “Mission 2 Hire” ad as their favorite Super Bowl commercial. The ad promotes Service King’s Mission 2 Hire program, which is dedicated to hiring 500 veterans at Service King locations around the country.

Source: Westwood One

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