RAB Insights

RAB Research Archive

Hope springs eternal for all sports and Spanish language radio

Play Ball! These two words are the reason the All Sports format’s share of radio listening is up in the latest national Personal People Meter (PPM) ratings for April. You can count on the start of baseball season to deliver a springtime bump to the Sports-Talk stations in the major league markets. Among persons 6+ the All Sports format rose from a 4.2 percent share in March to a 4.5 percent share in April. The 18-34 audience climbed from a 3.1 percent share in March to a 3.2 percent share in April.

Source: Nielsen

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