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RAB Research Archive

Buying Attitudes of Radio Listeners and Streamers



Holiday shopping is in full swing. According to the National Retail Federation (NRF), over 165 million consumers shopped online from Thanksgiving through Cyber Monday. When it comes to spending, 77% of consumers will spend the same or more this year than last, based on another NRF survey. With all this news about shopping, we thought it might be interesting to look at the overall buying habits and attitudes of AM/FM radio and streaming listeners.



Annette Malave, SVP/Insights, RAB

View or Download: http://www.radiomatters.org/index.php/2018/12/03/buying-attitudes-of-radio-listeners-and-streamers/

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