Internet radio advertisers: Get ready to spend more money

According to February 2015 research by Rain News in conjunction with XAPPmedia, internet radio ad loads and spending are set to increase as consumers spend more time listening to digital music. Fully 55 percent of U.S. music industry professionals said ad loads during ad-supported listening would grow moderately over the next two years, and an additional 27 percent expected them to increase significantly. In all, ad loads were expected to rise nearly 15 percent over the next two years, from an average of 2 minutes, 41 seconds to 3 minutes — the maximum amount of time for the best user experience, according to industry leaders, and one that many services avoid going over.