RAB Insights

RAB Research Archive

NextRadio: A dynamic extension of the industry's capabilities

The RAB has been introducing NextRadio® to advertisers and agencies across the country as an exciting innovation taking place in our industry. The feedback has been terrific with all constituents in agreement that NextRadio is a completely natural and organic platform extension to the live and local engagement we already enjoy among the millions of consumers that listen to FM radio every day.

By combining FM radio listening with an interactive radio experience, consumers tap to act with our stations and with our advertising partners. Last week, one of our most innovative advertising partners, Allstate Insurance Company, launched an interactive beta test on NextRadio. The beta test will run in conjunction with Allstate’s 70 market radio buy, and we are looking forward to results that drive increased engagement among listeners for Allstate’s priorities.

For more information, please contact ehiple@tagstation.com.

Source: RAB