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RAB Research Archive

Radio reaches key voters in Super Tuesday states

Radio will have a strong impact on undecided primary voters as we move into the heart of primary season, per a Nielsen Audio study commissioned by the Katz Radio Group. “The Local Vote 2016” study analyzed media consumption trends in the Super Tuesday states of Colorado, Texas and Virginia. Approximately one-third of all registered voters in those three states can still be swayed by political messaging, notes the study. These voters comprise the so-called “Opportunity Vote.” Radio has the deepest reach in this electoral group. In Virginia, Colorado and Texas, radio reaches 93.2 percent of the Opportunity Vote, more than any other medium.

Source: Media Daily News

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