RAB Research Archive

Radio Matters Blog - The Rapidly Changing Consumer



As states are in various phases of reopening, consumers find themselves in various stages of their own phases. These phases continue to shift and change the behaviors that had once been routine to so many. In order to meet the challenges, needs and concerns of their customers, businesses will need to be nimble to best address and meet their customers’ expectations.

Source: RAB

Annette Malave, SVP, Insights - RAB

View or Download: http://www.radiomatters.org/index.php/2020/07/14/the-rapidly-changing-consumer/

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